Aldric explains that there are three things an organization going through digital transformation should do.
Firstly, set up a dedicated team in digital transformation to be in charge of the overall digital strategy for the organization, managing data and turning it into actionable insights to drive better customer experience.
Then in Aldric’s eyes comes the most important commitment for a company going through digital transformation: culture.
“You need the right culture for people to understand what digital transformation is and to encourage your people to participate in it,” he says.
In recent years, Cathay Pacific have been organizing an annual hackathon that brings together young innovators in Hong Kong who are passionate about aviation and technology. They develop and pitch innovative technology solutions to a panel of industry professionals, working to shape the future of air travel together.
“It should involve all colleagues,” Aldric explains, “not just management levels—that’s incredibly important for cultivating a digital culture within an organization.”
Thirdly, adopt an open mindset and seek out perspectives outside your industry. Cathay Pacific bring in external consultants and speakers who share their experiences of digital transformation and act as a sounding board for employees to bounce ideas off.
The company also speaks to retailers about how they are managing COVID-19, and how to identify opportunities amid the crisis through technology.
And that's the essence of digital transformation that the future generations of managerial talent coming out of MBA programs like HKUST's will have to bear in mind. What worked in the past won't necessarily work in the future, and companies will need tech-savvy talent who can maneuver legacy business operations and bring companies into the 21st century.
The HKUST MBA is preparing students to do just that.
HKUST campus is a very scenic place. However, the best part of the university is the professors and administrators. I have had numerous instances where I have approached them outside their office hours and asked them for help. I have always received full support, and they have helped me escape some very tricky situations. I will miss the faculty and especially the UG Hall 5 Residence Master. I am grateful for his help during my undergraduate program. I will recommend people choose HKUST for their bachelor, master, or Ph.D. studies. Do experience the hall life and you will never regret it.
Student
Verified
10/06/2022
On Campus
Stressful university
Vibe
Students in HKUST is really competitive, they study really hard.
Environment
Nice sea view and modern campus
Teaching
Many professors are from mainland, whose accent are difficult to understand sometimes.
Harsh grading from most of the professors from my department
Opportunities
HKUST provides many opportunities and guidance for students on careers and extracurricular activities
Student
Verified
29/04/2023
On Campus
Hard working and motivational
Major selection activities are very competitive. 1st/2nd year students work hard to get into popular majors they want. If you enjoy working in a competitive environment, this is a great place. Great ocean view with sports facilities and activities ready for you. Many programmes and social clubs available to boost your cv, learn practical skills for future jobs and interviews.
Student
Verified
2/05/2022
Blended
Good for academics but not that good for student life
Professors and teaching staffs definitely know what they are teaching and have strong knowledge in their discipline; Academics can be quite tough and stressful for students as everyone works very hard and course grades are rather competitive; Student societies exist but are not extensive. Activities are also mostly non-existent.
Student
Verified
12/02/2025
Blended
The nice schoolmates
I like the canteen in my school. Friends are sitting together and chat with each other freely, making it a harmonious place to have lunch. Sometimes the professors will also come here to have lunch, some talented schoolmates will talk about academic knowledge with them.
