A sustainability professor and MBA alum from Copenhagen Business School explain how knowing the key capabilities known as the university’s ‘Nordic Nine’ can help you become a more impactful leader.
With the climate having crossed the critical 1.5 degree threshold as set out by the 2015 Paris Agreement, it’s little surprise that this upcoming generation of business students are more concerned with their environmental impact than ever.According to a 2024 GMAC survey, more than two thirds of prospective students say sustainability is important to their academic experience, while another third say a school not prioritizing sustainability is a dealbreaker.
But what does a sustainability-focused MBA actually look like?
To answer this question, employers, faculty, students, and unions from Copenhagen Business School—home to one of Europe’s leading sustainability research centers—have come together to develop the Nordic Nine: a framework of capabilities to guide students (or as CBS refers to them, 'participants') on how to become more socially responsible leaders.
Andreas Rasche, a professor of sustainability and Associate Dean of the CBS Full-time MBA, explains why it is fundamental to the school’s ethos: “It is an internal quality control for us. Participants study different programs, but work towards the same capabilities.”
So, what are they?
1. You have deep business knowledge placed in a broad context
The CBS MBA emphasizes the application of business skills to benefit the wider world—not just for self-driven profit.
This was an element that struck a chord with US-born Rachel Crawford, a CBS MBA alum who is now head of business development at medtech startup, Droplet IV.
Before coming to Copenhagen, she searched for a program that would allow her to transition from her US government role to work for a private business, without compromising her desire to benefit society.
“I wanted to go into a program that was really focused on not just making a lot of money, but doing so in a way that is responsible and sustainable,” she says.
Sustainability is integrated into every facet of the CBS MBA program. Participants can further specialize in this area through the program's various Concentrations, including a dedicated focus on sustainability.
2. You are analytical with data and curious about ambiguity
In their first term, MBA participants at CBS study courses such as Analytics and Big Data and Digitalization. These modules focus on the use of emergent technologies to improve sustainability in business, as well as teaching participants the right questions to ask to do so.
Rachel, who had a limited background in tech before joining CBS, says, “By the end, I learned the importance of [data] in business decisions, and how to forecast how data would affect business decisions.”
3. You recognize humanity's challenges and have the entrepreneurial knowledge to help resolve them
It’s imperative that leaders have the ability to challenge limiting beliefs surrounding ethical business practices.
During the CBS MBA, participants gain the space to think outside of the box around issues such as profit and pro-social corporate practice in courses such as Managing Sustainable Corporations. Ultimately this helps them find ways to create thriving businesses without harming the surrounding world.
4. You are competitive in business and compassionate in society
There are elements of business that are unavoidably cut-throat: after all, it’s competition that leads to innovation.
However, the program encourages participants to always keep the bigger picture in mind.
“I believe organizations are fundamentally about the people who are within them, and about the communities that they affect. The CBS MBA really shared that value of impacting the communities around us, but not simply in a theoretical way,” Rachel says.
5. You understand ethical dilemmas and have the leadership values to overcome them
In the MBA, classes are taught “democratically”, which means that participants are encouraged to engage in debates over real-world ethical dilemmas. This encourages the cohort to consider how leadership decisions have direct impact over social and environmental issues.
6. You are critical when thinking and constructive when collaborating
Another benefit of Copenhagen’s teaching structure is that it encourages participants to realize that ideas aren’t formed in a vacuum. To create worthwhile products and services, people must be able to share and compound upon ideas from a variety of perspectives.
“It’s a very cooperative learning environment for participants, because we're together full time, we're very international, and everyone is self-selecting into a program that focuses very much on your impact on the world around you,” Rachel says.
7. You produce prosperity and protect the prosperity of next generations
As any climate scientist will tell you, the actions of today have a direct impact on the world decades down the line. That’s why CBS instils in its participants the importance of businesses creating long-lasting value for generations to come.
8. You grow by relearning and by teaching others to do the same
For anyone who wants to thrive in the world of business, it’s imperative that you know how to give and receive feedback. Even if that means revaluating skills you thought you already knew.
“You survive better in today's workplace if you can critically question things,” Andreas advises.
9. You create value from global connections for local communities
Ultimately, what the Nordic Nine teaches is that we all need to rely on each other. One of the CBS MBA courses that had a particular influence on Rachel was Strategic Human Resources, which takes an incisive look at how corporate decisions affect that people within them.
“Organizations are interconnected systems. Sustainability isn't something we just plop on top of the companies that we run in the work that we do,” Rachel says.
For Rachel and those participants who have followed in her footsteps and joined the CBS MBA, incorporating the Nordic Nine into their business and management thinking provides the tools to not just improve the corporations they work in, but also society at large.
Student Reviews
Copenhagen Business School (CBS)
CBS: efficient international network
CBS has always been ranked among the best universities in Europe and this means that it has become a sign of professionalism and success.
The academic level is great thanks to the good teachers and the atmosphere is proactive and challenging. Lots of events are planned every week and this helps you to find your own way.
CBS is not only a business school, it is a great and efficient international network.
Good academic career
I did my Bachelors at CBS and their academic excellence and career opportunities led me to pursue my Masters in Accounting, Strategy and Control. I was very lucky to go on an exchange in Singapore for one semester it boosted me to get a career in a global firm. I like that it is super modern and has all the facilities for the business student in 2019. Especially, I liked the library and Bitlab where I spent most of my time studying. However, note that it is very demanding and studying here is no joke. Everything is very competitive and you are among the most excellent business students in the country. The interaction with international students helped me to see different perspectives in business and culturally and I was lucky to make friends from any part of the world. CBS is like a brand in Denmark. Every serious business company prioritizes us over any other Danish university and also it is free for European citizens. Overall, I have a very satisfying experience at CBS and I'm looking to continue my academical career even further.
CBS is one of the best!
All I have to say regarding my experience at CBS is that it is AMAZING. Having been tutored by world-class academic staff, I can definitely support that I am receiving the best of quality regarding my studies in Digital Marketing. Staff is very friendly and easy to approach. In addition, the facilities we enjoy are top class and meet any demands. Keep in mind that, EU citizens do not pay any fees. Student life might be non-existent here, but the location of the University in The very center of Copenhagen has a huge variety of choices to offer to students regarding their entertainment. Accommodation might be a problem, but early research of the market can be very useful. In addition, the University promotes diversity. In CBS University you can meet people from the whole world which is quite interesting. I definitely suggest CBS for any student who he's interested in pursuing a career in marketing or business.
The ideal business school
I have been enrolled in this university for 2 semesters. What I took from this experience is that there is nothing better out there for those looking for professional growth while being guided by some of the top-notch professors in Scandinavia. They have a really strong focus in technology and digital transformation and they are up to date to guarantee you land a job in the modern fast-evolving world. They also embrace diversity which means many students come from any part of the world and it takes the entire learning experience to another level. You simply learn from every other student cause everyone has different experiences and background which makes you open your mind and see the world from a different angle. In Denmark, even businesses prioritize people who graduate from CBS as it's commonly perceived as the most prestigious university for business graduates.
A Place of Personal Growth
In CBS you can expect an environment of proactive thinking and growth.
The university staff is always open to help and to debate. The teaching methods balance theoretical knowledge and practical skills enabling the student with capacity and confidence to enter the job market successfully. The existence of students from all over the world stimulates discussion and promotion of different cultures, ideas and perspectives. I highly recommend this university for students in business-related areas.
Environment
The environment here is really great. Despite the well organized buildings and libraries, there are also places for students to just stay and relax also even study in the corners of each campus. The professors are mostly really nice and try to interact with students a lot. So, to sum up, the environment is really nice for studying here.
Quality education
Quality education where it emphazises the importance of academic. No finger to put on this aspect of the school.
However, sometimes the administration and IT can be lacking a bit, but in general a really good choice for education!
Best Time!
Classes are challenging and conducted in a professional manner. CBS offers a wide range of possibilities to develop outside of the classes! Libraries and other facilities on the campus are very well adjusted to the student needs.
A heavily theory-based curriculum combined with an ever-stimulating environment
I am currently a Master student at CBS, but I have also completed a Bachelor's Degree in this university. I am quite satisfied with my studies and the teaching level. However, when compared to other business schools, it becomes apparent that most courses at CBS strive to find a good balance between theoretical insight and real-life examples. Compared to my exchange university, the projects that I have found myself writing at CBS have a far less practical application and also leave little room for creativity. If the teaching is heavily theoretical, on the bright side, the university arranges a number of events throughout the year to encourage students to apply their knowledge, in the form of career fairs, case competitions, and other events organized by student associations. In my experience, teachers are very easily approachable and happy to answer your questions. A foreign student like me will find a more international environment at Master level, since the number of international (or at least non-Scandinavian) students enrolled in the Bachelor programs is quite low. However, all communication (both oral and written) from teachers and the university offices is always in English. Administrative offices, student guidance services, the career center, and the international office are definitely worth a mention. All of the requests that I have had throughout the years have always been met with kindness, promptness and efficiency.
CBS: efficient international network
CBS has always been ranked among the best universities in Europe and this means that it has become a sign of professionalism and success.
The academic level is great thanks to the good teachers and the atmosphere is proactive and challenging. Lots of events are planned every week and this helps you to find your own way.
CBS is not only a business school, it is a great and efficient international network.
Good academic career
I did my Bachelors at CBS and their academic excellence and career opportunities led me to pursue my Masters in Accounting, Strategy and Control. I was very lucky to go on an exchange in Singapore for one semester it boosted me to get a career in a global firm. I like that it is super modern and has all the facilities for the business student in 2019. Especially, I liked the library and Bitlab where I spent most of my time studying. However, note that it is very demanding and studying here is no joke. Everything is very competitive and you are among the most excellent business students in the country. The interaction with international students helped me to see different perspectives in business and culturally and I was lucky to make friends from any part of the world. CBS is like a brand in Denmark. Every serious business company prioritizes us over any other Danish university and also it is free for European citizens. Overall, I have a very satisfying experience at CBS and I'm looking to continue my academical career even further.
CBS is one of the best!
All I have to say regarding my experience at CBS is that it is AMAZING. Having been tutored by world-class academic staff, I can definitely support that I am receiving the best of quality regarding my studies in Digital Marketing. Staff is very friendly and easy to approach. In addition, the facilities we enjoy are top class and meet any demands. Keep in mind that, EU citizens do not pay any fees. Student life might be non-existent here, but the location of the University in The very center of Copenhagen has a huge variety of choices to offer to students regarding their entertainment. Accommodation might be a problem, but early research of the market can be very useful. In addition, the University promotes diversity. In CBS University you can meet people from the whole world which is quite interesting. I definitely suggest CBS for any student who he's interested in pursuing a career in marketing or business.
The ideal business school
I have been enrolled in this university for 2 semesters. What I took from this experience is that there is nothing better out there for those looking for professional growth while being guided by some of the top-notch professors in Scandinavia. They have a really strong focus in technology and digital transformation and they are up to date to guarantee you land a job in the modern fast-evolving world. They also embrace diversity which means many students come from any part of the world and it takes the entire learning experience to another level. You simply learn from every other student cause everyone has different experiences and background which makes you open your mind and see the world from a different angle. In Denmark, even businesses prioritize people who graduate from CBS as it's commonly perceived as the most prestigious university for business graduates.
A Place of Personal Growth
In CBS you can expect an environment of proactive thinking and growth.
The university staff is always open to help and to debate. The teaching methods balance theoretical knowledge and practical skills enabling the student with capacity and confidence to enter the job market successfully. The existence of students from all over the world stimulates discussion and promotion of different cultures, ideas and perspectives. I highly recommend this university for students in business-related areas.
Environment
The environment here is really great. Despite the well organized buildings and libraries, there are also places for students to just stay and relax also even study in the corners of each campus. The professors are mostly really nice and try to interact with students a lot. So, to sum up, the environment is really nice for studying here.
Quality education
Quality education where it emphazises the importance of academic. No finger to put on this aspect of the school.
However, sometimes the administration and IT can be lacking a bit, but in general a really good choice for education!
Best Time!
Classes are challenging and conducted in a professional manner. CBS offers a wide range of possibilities to develop outside of the classes! Libraries and other facilities on the campus are very well adjusted to the student needs.
A heavily theory-based curriculum combined with an ever-stimulating environment
I am currently a Master student at CBS, but I have also completed a Bachelor's Degree in this university. I am quite satisfied with my studies and the teaching level. However, when compared to other business schools, it becomes apparent that most courses at CBS strive to find a good balance between theoretical insight and real-life examples. Compared to my exchange university, the projects that I have found myself writing at CBS have a far less practical application and also leave little room for creativity. If the teaching is heavily theoretical, on the bright side, the university arranges a number of events throughout the year to encourage students to apply their knowledge, in the form of career fairs, case competitions, and other events organized by student associations. In my experience, teachers are very easily approachable and happy to answer your questions. A foreign student like me will find a more international environment at Master level, since the number of international (or at least non-Scandinavian) students enrolled in the Bachelor programs is quite low. However, all communication (both oral and written) from teachers and the university offices is always in English. Administrative offices, student guidance services, the career center, and the international office are definitely worth a mention. All of the requests that I have had throughout the years have always been met with kindness, promptness and efficiency.
