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Master In Marketing Is Most In Demand Master's Degree

The Master in Marketing is booming in popularity, according to new GMAC research. Here are the most in-demand master’s degrees of 2021

Tue Nov 23 2021

BusinessBecause

Most in-demand master's degree types in 2021



3. Master of Information Technology 

Another program which focuses on preparing students for careers in digital transformation, the Master of Information Technology covers fundamentals of business along with specialist technologies such as blockchain, artificial intelligence, and machine learning. 

Masters of Information Technology are often STEM-designated. This is an added bonus for international applicants to US-based programs, allowing them to extend their optional practice training (OPT) period and stay and work in the US for up to three years without an H-1B visa after graduation. 

This may explain the rise in popularity of Masters of Information in 2021, as overall applications rose by 48% and international applications grew by 57%, far outweighing domestic applications at 32%.

The program is also most popular among female candidates. Applications from women increased by 56% in 2021, while male applications grew by just 44%.  


2. Master in Management 

The Master in Management is often one of the most in-demand masters degrees. A MiM gives a holistic introduction to the fundamentals of business, covering topics including leadership, marketing, analytics, and finance and accounting. 

As a generalist degree a MiM is a great way to launch your career across a wide variety of industries. It proves popular both with students who plan to specialize later in their career and those looking for a wider understanding of business. This makes the MiM the second most in-demand masters degree in 2021, with 49% of MiM programs reported application growth.

Demand for Masters in Management was driven by international applications, which rose by 51% and outstripped domestic applications at 29%. Applications for MiM programs are usually dominated by men, and male applications rose by 48% in 2021, compared with women's applications which grew by 38%.


Download our Master in Management Guide 2022

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1. Master in Marketing

Masters degrees in marketing combine elements of business with teaching on topics including communication, consumer behaviour, marketing management, and digital marketing strategy. 

The Master in Marketing has consistently been among the most in-demand masters degrees in recent years. Programs can offer a wide range of job opportunities after graduation, and marketing graduates often earn competitive salaries. 

In 2021, the Master in Marketing was the most in-demand master's degree, with 59% of Masters in Marketing reporting an increase in applications. This was driven largely by increasing demand from international students whose application numbers rose by 69%, while domestic applications were at 41%. 

Applications to Master’s degrees in Marketing in 2021 were dominated by women. Female applications rose by 50%, while applications from men gained by 42%.


While the Master in Marketing is 2021's most in-demand masters degree, that doesn't necessarily mean it's the best choice for you. The most important thing is to focus on which program best suits your career goals.

This list reveals which program types are the most competitive and where you may see the most diversity in your cohort. But you also need to consider other factors such as whether you want specialist skills or more generalist business acumen, how long you plan to study for, and which industries you'd like to work in after graduation. 

By considering this list alongside the answers to those questions, you'll have a good idea of the best master's degree for you. 


Next Read: 

How To Choose The Best Master's Degree For You

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