Imperial Launches Marketing MSc For The Tech Age

Students on the MSc Strategic Marketing will submit assignments digitally, in the form of social media campaigns and websites!

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London’s Imperial College Business School is launching a new MSc in Strategic Marketing which applies the School's cutting edge technology expertise to the marketing challenges of the digital age.

The program is designed for graduates with a business background and a passion for marketing who want to apply strategic marketing techniques to modern organisations.

The one-year program draws on the expertise of Imperial's renowned experts in innovation, sustainability and, in particular, technology. Learning is largely focused around digital media, in particular social media with student assignments being relayed and submitted digitally rather than on paper. Websites will also be used in a learning context, with students being required to develop a website as part of the program.

Programme Director Colin Love explained that the MSc Strategic Marketing merges traditional marketing with contemporary tools to give graduates an edge in the marketing world. The ultimate aim is to ensure that graduates possess cutting-edge knowledge in consumer behaviour, brand management, pricing models and also digital marketing as part of an analytical toolkit to take forward intheir careers.

We caught up with students Ludovica Arci and Deen Sheikh to hear their thoughts on the course. Ludovica, 22, is an Italian national. Her undergraduate degree was in Economics and Business from LUISS Guido Carli in Rome. She wanted the value-added benefits of a Masters and was taken by the design of the Imperial College MSc Strategic Marketing. “I felt the market is very competitive and there are many challenges job-wise. My priority is to show that I can be of value to a firm,” she said.

“I am very passionate about marketing and I know the modules on the course will help me build an international career.” For Ludovica, the best part of the course is the variety of its content and the emphasis on how the digital world and technology advances are affecting markets.

Deen is a Pakistani national who graduated with a B.Com in Management from the University of Sydney in 2009. He is a senior manager at Progressive Traders Pvt Ltd., a consumer goods company, in Karachi. He wanted a masters degree that would stimulate him and the program hasn't disappointed him. “I have particularly enjoyed the modules on branding and consumer behaviour. The core modules have been very intensive and challenging and I know I will take a lot from this unique experience.”

The 2012 intake begins in October. If you are interested in the program, Imperial College Business School has more information online. There will also be a number of information sessions throughout the year both online and on campus. The next on-campus information session is scheduled for Tuesday 21 February.

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Student Reviews

Imperial College Business School

Sakshi

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5/11/2023

On Campus

Innovative, Immersive and an Excellent Curriculum

The MSc Strategic Marketing course opens many avenues into the business world at Imperial. The coursework consists of group-based assignments, individual reports, and sometimes, examinations. The Careers team helps you with your CV, Cover letters, and other job application support. Imperial truly lives up to its name!

Shiyun

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19/05/2020

Very applicable courses

I enjoyed studying here for my master degree as I could feel that I was surrounded by very clever people, and I did learn a lot of knowledge that I could directly put into use into my current internship

Student

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9/05/2020

Diversity and Professional Development

Imperial College London is an innovation hub with expertise across multiple industries. The international student body exposes students to endless cultures and experiences. Furthermore, the Careers team at Imperial is second to none as directors help guide students to the career paths of their dreams.

Student

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20/04/2018

Business School

Imperial college business school has amazing facilities, amazing staff. I particularly like the business school cafe although it would be nice if they added a few more power sockets in the open space and heating for winter. The course is really good too. Very interactive classes and highly diverse environment.

Student

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8/07/2020

Career Services

Very strong university with good quality faculty and a very strong career services team that prepared students well for the jobs market. Very nice facilities in the city center. Good sessions organised with employers.

Student

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29/05/2020

Chinese students majored in English- now strategic marketing

My undergraduate major was English back in China and now an MSc student in strategic marketing at Imperial. For Chinese students who share similar experiences with me, you can get as much/deep as you want about marketing with some challenging group works and inspiring lectures. At the same time, if you just want to get the degree anyway with less effort, it's possible as well... ...

Student

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3/11/2024

On Campus

Academic Modules and Environment

The program at Imperial College Business School is exceptionally informative and beneficial for students. Each session is not only engaging but also inspiring, fostering a dynamic learning environment. I appreciate how the content is carefully tailored to cover complex yet practical topics, ensuring that we can apply what we learn in real-world scenarios. We have several classes each week, and the structure includes a mix of group and individual assessments. This approach not only enhances our understanding but also encourages collaboration and critical thinking among peers.