Verity Noble, Program Director The Unreasonable Institute tells us about the magic formula for scaling social enterprises, and how the IE Business School MBA changed her life
Verity Noble, Vice President of Programming at Unreasonable Institute talks to us about why she skipped the world of finance and consulting in favour of social business.
The Unreasonable Institute helps social enterprises have a bigger impact. The ambitious goal is to help these enterprises scale to reach one million people each.
Verity graduated from
IE Business School Spain in 2012. She shares her remarkable story of getting onto the perfect MBA programme, and through a series of twists and turns landing the perfect job with Unreasonable Institute. We learn more about the Unreasonable institute and how it helps social entrepreneurs succeed.
What's the Unreasonable Institute all about?
The Unreasonable Institute gets world-changing ventures and entrepreneurs what they need to scale their impact.
Each year, we select 10 to 30 entrepreneurs called “
Unreasonable Fellows” from every corner of the globe to live under the same roof for six weeks in Boulder, Colorado. These entrepreneurs receive customized training and support from
50 world-class mentors, ranging from a Time Magazine Hero of the Planet, to the head of user experience at Google X, to an entrepreneur who’s enabled over 20 million farmers to move out of poverty.
In the process, they form relationships with corporations and international organizations, receive legal advice and design consulting, and get in front of hundreds of potential
funders.
Our goal is to bring all the resources to accelerate these ventures so they can scale to meet the needs of at least one million people each.
The 2013 Institute will run from June 12th – July 24th, 2013 and applications for the 2014 institute will open in Fall 2013.
Who set it up?
Daniel Epstein, Tyler Hartung and Teju Ravilochon were three highly idealistic young men who met at the University of Colorado in Boulder. They wanted to start a business that had a social mission but noticed that there was a total lack of support, knowledge, and networks to help entrepreneurial-minded young people start social ventures.
So they decided to create something that offered all three resulting in the birth of The Unreasonable Institute. The three of them have recently been named in Inc. Magazine's 30 under 30 Coolest young entrepreneurs of 2012.
Why the name Unreasonable Institute?!
The organization's name comes from a George Bernard Shaw quote: "The reasonable man adapts himself to the world; the unreasonable one persists in trying to adapt the world to himself. Therefore all progress depends on the unreasonable man."
How do entrepreneurs hear about you?
We go out and hunt them down! I'm only kidding. For the last couple of years Unreasonable TV has been featured by Fast Company which showcases what happens at the Unreasonable Institute and, alongside various press coverage, is cited by many as their motivating factor for getting involved.
Others hear about it from fellow entrepreneurs who have either attended or applied to the institute before, but most are discovered through our amazing global network of pipeline partners including Ashoka, Aspen Institute and Endeavour. Without them the task of finding the right entrepreneurs to bring to the institute would be so much harder.
Can you tell us a bit about your role? What types of events do you run?
My job title is Vice President of Programming - I have no idea what that really means (!) but basically from this summer, I will be directing all the logistics of the summer institute which involves creating the container within which the magic can happen!
More specifically this includes planning out the whole summer in detail to ensure that every I is dotted and every t crossed from securing the house and chef and coordinating mentor travel, to managing a team of fabulous summer interns and running each of our summer events. I am also responsible for sponsorship, local activation and accounts.
The idea is that I free up Teju and Tyler's time to focus on scaling the Unreasonable concept to other countries.
What is your favourite Unreasonable start-up so far?
I can't answer that question! I love them all.
How did you hear about the job opportunity at Unreasonable Institute?
I was at business school and asked a particularly impressive friend of mine what his dream job was. He told me about this Unreasonable Institute in Colorado and I thought WOW, that sounds like my dream job too, but thought no more about it - it was in the US, it would clearly be impossible to get a job there and it sounded like you might need to be a finance guru to work there (I was thinking of it as a kind of VC firm at this point.)
I then won a place on the Emzingo internship to South Africa which quite literally changed my life. I was consulting for social businesses in Johannesburg and suddenly became immersed in this whole world that I totally gave a shit about and really enjoyed. However, on return to Madrid, I still had no real idea what I wanted to do so in a post-Emzingo career chat with one of the Emzingo founders, Ramon, I asked him, 'Given my interests and experience, what do YOU think I should do?'
He suggested I look at Impact Investing. It looked great - combining what I cared about with an MBA appropriate job - I'm in! As soon as I graduated I applied for an internship at Clearly So, an organization that facilitates investment into social businesses and builds that space in general.
As the most experienced (i.e. oldest!) intern I was given a great role of helping to set up the first social angel network in Europe, working closely with the amazing Suzanne Biegel, ex-head of investor circle in the US.
I then saw the Program Manager role at Unreasonable on Emzingo's Facebook page and I sent a note that looked a bit like this: "The fact that I have a British passport probably fills you with horror, but here are five reasons why you should give me a chance." Teju wrote back immediately saying if you're the right person, we'll do whatever it takes to make this work, definitely apply! The rest, as they say, is history.
Is this what you expected to be doing, post-MBA?
Hmmmm, I really don't know what I was expecting to be doing post-MBA but I did expect to discover what I was meant to be doing and this is definitely it, so yes. I guess in a roundabout way, it is what I expected to be doing although I still pinch myself that I got so lucky!
Why did you choose IE for your MBA?
This is quite an unusual story…. Both my husband and I were applying for MBAs and getting two people into business school is a lot harder than getting one person in - or at least to the same business school anyway. So we chose about 10 business schools in the US, South Africa, Australia, China and Europe and applied to all of them.
IE was not on this list. We ranked the 10 schools in order of where we would like to go most and decided that whichever was the highest ranked that we both got into, we'd go there.
Offers and rejections began to come in and there were very few places that accepted both of us!
We then (very randomly) met someone who went to IE in the last month or so before we were making our decision and we decided to throw in a last minute application, ranking IE as number 2 on our list of schools. Boom, we both got in, the start dates were perfect and it was in a great city so off we went.
There's a lot of talk in the MBA world about Return On Investment, measured in terms of salary increase. Were you ever tempted to get into consulting or finance or another highly paid industry?
I HATE working in an office for long-hours. I'm also not great with checking in with six different people before I make a decision so I would have been terrible in consulting or finance. Yes, I did consider both as it would be nice to earn a fat salary, but that is really not my motivating factor.
At Unreasonable I get to work with my best friends every day, I do something that I'm really passionate about, and I feel like I'm making a difference. I also get to act like an idiot, dance in the office and laugh pretty much not stop. If it paid me a fortune, that would be a bonus but we're a non-profit so that would also go against our values a little.
The other day I read an article that suggested an MBA was a waste of money. I can definitely see that point of view. It's expensive and you could learn a lot of the stuff they teach you from books, seminars, videos etc. I expected to become highly knowledgeable about certain things but instead I learned a bit about A LOT! I learned the language of business which has proved invaluable to me since. But most importantly I made lifelong friendships with truly amazing people and built a global network that is priceless.
Student Reviews
My Review
Madrid Is incredible, I've had a fantastic time at IE University. I've had some excellent lecturers overall. They sincerely want the students to flourish and are concerned about developing a personal relationship with them. Having said that, students typically must fulfil their half of the contract by putting in the necessary work and demonstrating a desire to achieve success.
Coming Master
I spent 1 semester on my Erasmus during my BBA trip. This was the great experience and after that I decode to enroll for the master program there. I must say that the only disappointing fact is connected to distribution of the students. Master students are being connected to the old campus what is not fully fail.
Former BBA
As the former BBA student I can say that the level of the learning is quite high. In addition the place (IE Tower) is probably one of the most innovative and networking-support place in the Europe. I totally recoupment this Uni for business students.
International focus
IE university has a global perspective and attracts a highly diverse student body, with students from all over the world. This international environment fosters cross-cultural understanding and prepares students to work in a globalized world. This is same for the faculty members as well, the university's faculty members are from diverse parts of the world and are reputable. they are not only experts in their fields but are also often actively engaged in research and industry. Their practical experience and academic expertise create a stimulating learning environment.
Loved it
IE University, in my experience as a student, stands out as an outstanding institution for higher education. Its international perspective is a major strength, evident in the diverse student body that represents a multitude of countries and cultures. Interacting with such a global community has broadened my horizons and deepened my understanding of various subjects, providing a rich and comprehensive educational experience.
The quality of the faculty at IE University is exceptional. Many professors bring real-world experience to the classroom, making the learning process more practical and relevant. This approach not only enhances engagement with coursework but also ensures that students are well-prepared for their future careers. The accessibility of professors and their willingness to engage with students personally fosters a collaborative and supportive learning environment.
Practical learning is another significant advantage at IE University. The integration of real-world projects, internships, and case studies bridges the gap between theory and practice. This emphasis on hands-on experience equips students with practical skills and industry insights, making them more competitive in the job market.
IE University offers a wide range of programs across various fields of study, making it a versatile choice for both undergraduate and postgraduate students. This diversity ensures that individuals can find a program that aligns with their academic and career interests.
However, like any institution, IE University has its challenges. The cost of attending can be a major concern for some students, as tuition fees are relatively high. While scholarships and financial aid are available, not all students may qualify for them. This financial aspect is an important consideration, particularly for those with budget limitations.
The competitive nature of some courses and programs can create a high-pressure environment. While competition can be motivating for some, it may also lead to stress for others. Maintaining high academic standards can be demanding, and students should strive for a balance between excellence and well-being.
The workload can be quite challenging, especially for students undertaking double degrees or heavily involved in extracurricular activities. Effective time management is essential to manage academic demands while maintaining a healthy work-life balance.
In conclusion, I would recommend IE University to prospective students with specific considerations. If you value an international perspective, practical learning, and a diverse educational environment, IE University is an excellent choice. However, it's crucial to carefully weigh the tuition costs against the benefits and to be prepared for the competitive nature of some courses. Students should also be ready to handle a demanding workload. IE University has provided me with a rich and globally-focused education, equipping me for a career in an interconnected world. Ultimately, it's important to make an informed decision based on your educational and financial goals, along with a willingness to confront the challenges that may arise.
Rather Exciting
As a student at IE University, enrolled in the Business Administration program, I can confidently say that my experience at this institution has been overwhelmingly positive. IE University's innovative approach to education stands out as one of its most remarkable features. The interactive classes and focus on critical thinking, particularly through the use of case studies, have significantly enhanced my ability to apply theoretical knowledge to real-world business scenarios. Additionally, the global perspective at IE University, fostered by the diverse student body and international faculty, has broadened my understanding of global business practices, which is crucial in the field of Business Administration.
The university's strong industry connections have proven to be invaluable. These connections provide students with numerous internship opportunities and networking prospects, allowing us to gain practical experience and build professional relationships while still studying. Moreover, the comprehensive career support services offered by IE University, such as resume building, interview preparation, and job placement assistance, have been instrumental in preparing us for the job market.
On the flip side, it's important to mention that tuition costs at IE University can be relatively high, which may pose a financial challenge for some students, even though there are scholarships and financial aid options available. Additionally, the programs at IE University can be intensive, demanding a significant time commitment, which might not align with everyone's preferences.
In conclusion, I wholeheartedly recommend IE University to individuals considering a degree in Business Administration. The innovative teaching methods, global perspective, strong industry connections, and comprehensive career support make it an excellent choice for those aspiring to enter the world of business. However, prospective students should be aware of the financial considerations and be prepared for the intensive nature of the programs. If you're willing to invest in your education and are dedicated to your studies, IE University offers an exceptional and enriching educational experience in the field of Business Administration.
A Decent Experience
I've had the privilege of being a student at IE University, where I've been pursuing a degree in arts. My experience at IE University has been highly rewarding and unique. One of the aspects I appreciate the most is the university's strong emphasis on interdisciplinary learning. The opportunity to collaborate with students from diverse fields, including business, technology, and social sciences, has enriched my artistic endeavors. This cross-pollination of ideas has added depth and diversity to my creative work.
IE University's international perspective is another significant advantage. The institution's diverse student body and faculty from various corners of the world have broadened my artistic horizons and encouraged me to think more globally. In the field of arts, where cultural influences play a pivotal role, this global outlook has been invaluable.
The university also invests in modern resources and technology, providing students with access to cutting-edge software, creative tools, and state-of-the-art facilities. These resources have allowed me to explore new mediums and techniques, pushing the boundaries of my creativity.
Furthermore, IE University places a strong emphasis on practical experiences. This practical orientation has given me insights into the professional art world and how to navigate it effectively. Opportunities for internships and collaborations with art institutions have been instrumental in bridging the gap between academic learning and real-world application.
On the downside, tuition costs at IE University can be relatively high, which may pose a financial challenge for some prospective students. Additionally, the university's programs are quite intensive, demanding a substantial time commitment and strong time management skills.
In conclusion, I would wholeheartedly recommend IE University to students seeking an arts education with an interdisciplinary and global perspective. The institution's innovative resources, practical experiences, and international approach have significantly enriched my artistic journey. Nevertheless, it's crucial to consider the financial aspect and be prepared for the demanding nature of the programs. If you're willing to invest in your arts education and are committed to hard work, IE University offers a truly unique and rewarding artistic experience.
A Great Experience
As a student at IE University studying architecture, I have a unique perspective on the institution. Let me share my thoughts on this university:
Overall, my experience at IE University has been quite positive. The university's commitment to a holistic education, combined with its innovative approach to learning, has made my time here rewarding. Here are some key aspects I appreciate:
Interdisciplinary Approach: IE University places a strong emphasis on interdisciplinary learning. In the field of architecture, this means I've had the opportunity to collaborate with students from various backgrounds, such as engineering, business, and design. It's been enlightening to work on projects that integrate different disciplines, mirroring the real-world scenarios architects often find themselves in.
Faculty and Industry Connections: The professors at IE University are experienced professionals in their respective fields, and they bring a wealth of practical knowledge into the classroom. This has greatly enriched my architectural education. Additionally, the university's strong connections with industry professionals and firms provide students with valuable networking opportunities and potential internships.
Global Perspective: IE University's international approach to education is a significant advantage. I've had the chance to collaborate with students from all over the world, which has broadened my cultural awareness and global perspective. This is particularly important in architecture, as it's a field where global influences and trends play a significant role.
Innovation and Technology: The university's commitment to staying at the forefront of technological advancements is impressive. In architecture, this means access to cutting-edge software, tools, and resources, which have been instrumental in my academic and design work.
On the flip side, there are a few aspects that might not suit everyone:
Tuition Costs: IE University is a private institution, and as such, tuition can be on the higher side. This might be a challenge for some students, but there are scholarship opportunities and financial aid options available.
Intensive Programs: The university's programs are often quite intensive, requiring a significant time commitment. While this can be beneficial for learning, it can also be demanding, so time management skills are crucial.
In conclusion, I would certainly recommend IE University to those interested in studying architecture. Its unique approach to education, international perspective, and strong industry connections have enriched my architectural journey. Just keep in mind the financial considerations and be prepared to put in the effort, and you'll find a stimulating and rewarding academic experience at IE University.
A Global and Innovative Learning Experience
IE University is a dynamic and innovative institution that has gained recognition for its unique approach to education. There are several aspects that make it stand out, and while it may not be the perfect fit for everyone, it certainly has a lot to offer.
One of the notable strengths of IE University is its commitment to fostering a global perspective. The university attracts a diverse student body from all over the world, creating a rich multicultural environment. This diversity enriches the classroom experience and prepares students to thrive in an increasingly interconnected world. The emphasis on international exposure through study abroad programs, exchange partnerships, and a global network of alumni further enhances this global outlook.
IE University is also known for its focus on entrepreneurship and innovation. The institution places a strong emphasis on practical, real-world learning experiences that encourage students to develop an entrepreneurial mindset. This approach aligns well with the demands of the modern job market, where creativity and adaptability are highly valued.
Furthermore, IE University's faculty is often comprised of professionals with extensive industry experience, providing students with valuable insights and connections in their respective fields. The small class sizes enable more personalized attention, fostering a close-knit community and facilitating meaningful interactions between students and professors.
However, no university is without its drawbacks, and IE University is no exception. One potential downside is the cost of tuition, which can be relatively high compared to some public institutions. While scholarships and financial aid options are available, this cost may still be a barrier for some prospective students.
Another consideration is the intensity of the academic programs. IE University is known for its rigorous curriculum, and students often find themselves facing a demanding workload. While this can be an advantage for those who thrive in a challenging environment, it may not be suitable for individuals seeking a more relaxed college experience.
In conclusion, IE University is an excellent choice for students who are looking for a globally oriented, innovative, and academically rigorous education. Its emphasis on entrepreneurship, international exposure, and practical learning experiences can prepare students for success in a competitive job market. However, the high cost of tuition and the demanding nature of the programs should be carefully considered. Ultimately, whether IE University is the right fit depends on the individual's goals and preferences, but for those who are up to the challenge, it can be a rewarding and transformative educational experience.
The liquid learning method
I do like my program so much, since it gives me the possibility to develop my own personal skills while building a strong professional cv with plenty of extracurricular material. The amenities are extraordinary and the campus is super professional and convenient for networking!
The variety of courses
This university has provided me with the perfect university experience, complete with numerous resources that help students reach their goals. The beauty of this university is the variety of courses offered, and how the diverse nature of courses can prepare you for the real world.
High quality
The course has high-quality content, lessons, and educational materials. Everything is precise, concise, and well-explained so that this part can stay the same. It effectively provides full fundamental knowledge on the subject and suggests how to learn each concrete subtopic of digital marketing further. So, at the end of the course, I understood all the topics and substantially improved my skills in cooperation with marketing departments. The course also showed me approaches and tools to execute digital marketing so I can do the job myself.
As for improvements, it would be nice to work on the part dealing with tasks and developing individual projects. I felt like I needed more time for that. Doing homework and projects is essential for effective learning, but more time was required, harming the quality. Practice and individual projects should have more time and interactions between the students and the professor or learning facilitators. The course provided such opportunities for interaction, but doing the projects in a rush made it impossible to be prepared with questions for those meetings. Also, the more time students spend on practical tasks, the more they will remember. So, it would be great to extend the timing of the practice part.
