Today’s business school students are no different. A recent Graduate Management Admission Council (GMAC) survey found prospective students valued enriching their lives and developing their potential over developing wealth or increasing their income.
Launching a career that allows you to make an impact within an organization or respective field is increasingly a key motivator for those aiming to enroll in an MBA or business master’s to take the next step in their career.
So, how can business school prepare you to make an impact?
The chance to learn in a unique environment
There are various reasons for enrolling in a business degree. Perhaps chief among them is the opportunity to develop your knowledge and build your business acumen.
Whether you choose to study a specialized degree, such as an MS in Sustainability Management, or a generalist MBA program, the chance to learn in a business school environment can expand your mindset and prepare you to make an impact after graduation.
For example, students at American University’s Kogod School of Business learn within a unique environment that blends theoretical teaching with highly personalized, practical learning opportunities.
Small, intimate class sizes—the flagship MBA program boasts one faculty member for every 19 students—allow students to build on both a professional and personal level as they interact with classmates and professors.
The school also offers a number of STEM-designated degrees, including the MBA, which focus on building students’ technical expertise.
Programs acquire STEM-designation when they demonstrate a sufficient focus on elements such as technology, business analytics, and data within the curriculum. Studying a STEM program can be highly beneficial when it comes to launching your career after graduation—the US Bureau of Labor Statistics estimates that STEM jobs will grow by around 800,000 by 2031.
Combining a STEM-designated curriculum with practical learning opportunities such as consulting projects, internships, and even the chance to participate in an entrepreneurship incubator ensures that students graduate with the tools to make an impact in their careers.
Graduates from the Kogod MS in Sustainability Management go on to become project managers with Fortune 500 companies and policy advisors in the public sector. Likewise, grads from the school’s MBA program have launched startups, landed consulting roles, and even become CEOs.
Develop a skill set that fits with today’s business landscape
A 2023 survey of top recruiting companies across the globe found that 90% of employers had plans to hire MBA graduates, while demand for more specialist programs in areas such as analytics amounted to 79%.
One of the reasons behind the enduring demand for business school students is the skill set that you can gain while studying. Specialized programs can help unlock your functional competencies, while generalized degrees can enhance your ability to solve problems and manage others.
As the modern workplace aligns with changes in areas such as sustainability transformation, technological innovation, and artificial intelligence, business schools that focus on cutting-edge skill areas can provide students with a platform to make an impact after graduation.
The Veloric Center For Entrepreneurship at Kogod provides opportunities for all students to participate in entrepreneurship and innovation-led initiatives including workshops and problem-solving competitions. Those with an entrepreneurial flair can also incubate and launch their own startup.
The center promotes skills that are essential for those who wish to manage change and lead in a dynamic workplace, including creativity, resilience, and critical thinking.
All Kogod students can also avail of the school’s Center for Professionalism and Communications. In a similar vein, various initiatives provided by the center provide students with opportunities to develop skills such as communication, leadership, and teamwork.
More than 70% of corporate recruiters agree that the most important skill for the future workplace is communication. Graduating with a broad array of relevant skills on your resume will therefore not only prepare you to make an impact but also make you a top candidate for employers.
Expand your network with diverse connections
Knowledge and skills could be described as the fundamentals of the business school experience. However there are various other components that make up a period of study.
Building relationships with your classmates and expanding your network as you interact with professors, alumni, and even business leaders are key to the value that you can gain by enrolling at business school.
Students at Kogod benefit from the school’s location in Washington, DC. As a result, local industry leaders often participate in guest lectures and networking events, giving students the opportunity to build their connections. Students also have the chance to get hands-on experience working on impactful pro bono consulting projects with local public and private sector organizations.
Professors at the school are also often involved in research that impacts both business practices and policy, and many of them held high-level positions in industry before (or during) becoming faculty. Professor Gwanhoo Lee, a specialist in information technology and analytics, served as an advisor to the World Bank for six years. Likewise, MS in Sustainability Management associate director, Julie Anderson, specialized in sustainable ETFs (exchange-traded funds) in her role as a director at BlackRock—the world’s largest asset manager—before joining the Kogod faculty.
Interacting with a broad array of professionals while you study at business school can provide a valuable resource of both knowledge and opportunities that you can take with you after leaving business school.
Today’s business landscape is defined by increasing regulation, heightened consumer consciousness, and economic challenges—all of which contribute to companies’ focus on hiring those candidates who can manage change and hit the ground running in an organization. Enrolling at business school can provide the knowledge, skills, and connections to make an impact.
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Kogod School of Business - American University
