Another learning technology company has expanded into the fee-paying market with a series of business courses that rival the traditional business education market.
Coursera became the latest learning technology company to expand further into the fee-paying market with a series of programs similar to Moocs – massive online open courses – that are disrupting the business education market.Coursera launched 18 new Specializations last week – a sequence of online courses that students study through distance learning, an addition to the first batch announced in January. Significantly, the tech company will allow students to complete a real-life project and purchase a certificate to show to prospective employers.
This move into vocational learning further encroaches into the territory of business schools, which already have to compete with Moocs in business-related subjects.
Coursera rival edX announced plans to launch a series of short paid-for executive courses earlier this month that have been developed by leading universities.
The Specializations will pitch Coursera against executive education programs – most business schools’ main sources of income. They are often customized and sold to private corporations as an alternative to degree programs.
Eight of the courses are in business and management-related subjects including entrepreneurship, and digital marketing which takes four weeks to complete and which the company charges about $300 for a certificate of.
Other subjects’ certificates cost more, depending on how many units there are, with each unit costing $49. A course certificate in data science will cost a student $441.
While Coursera has largely focused on developing free content, this shift into paid-for certificates and more vocational learning will see it compete for contracts with business schools.
“We are increasingly seeing companies and hiring managers recognize verified certificates as a positive signal on a job candidate’s resume,” Daphne Koller, Coursera president, told BusinessBecause.
“Many companies have also approached us with interest in using Coursera-hosted courses for training their employees,” she added.
Yahoo! covers the cost of its employees’ certificates, while C3 Energy is paying employees to take a Coursera-hosted machine learning course.
The introduction of final projects represents a shift to more employer-focused online learning. Coursera beleives they provide real-world applications without the commitment or pricetag of a full-time business degree.
Some of the courses collaborate with companies that are leaders in their field. Johns Hopkins University offers a data science course that collaborates with Swiftkey, a leading provider of keyboard technology.
“We’re moving towards a much more significant focus on project-based learning,” said Daphne.
Moocs offer similar content to business schools’ short courses, often developed by tenure or tenure-track professors, but generally free of charge.
Many in the business education market think that these courses are a direct threat to business school programs.
But Coursera said that it seeks to work with universities rather than develop its own content – “contrary to that of many other online education companies”.
Daphne added: “Business schools are not our competition but our allies… We open up new markets for business schools and for our partners as a whole to reach entirely new and much larger audiences.”
Coursera is collaborating with a host of top US universities including Northwestern and California, Irvine.
However, a key element of business schools’ attraction is employability. Mooc makers’ shift into more vocational learning and the offer of certificates which are similar to diplomas will pitch them against academic institutions.
Daphne said: “There’s a huge opportunity to adapt online education and take it beyond its academic roots to help learners and employers close the skills gap… We’re providing access to many learners who otherwise would not be able to take business courses from some of the best universities in the world.”
Paul Almeida, senior associate dean of executive education at the McDonough School of Business, said he does not see Moocs as competition.
He added: “Especially for premium executive degrees, I really don’t think Moocs will even make the slightest bit of difference.”
Student Reviews
Georgetown: McDonough School of Business
GWU - excellent investment for future
George Washington University is a good respected institution with strong programs in various studies, including project management, international affairs, politics, medicine and etc. The university provides students with good opportunities for internships and networking.
GWU has a diverse student body and a reputation for academic excellence.
Safety on campus
I have had an amazing experience at Georgetown University. The classes are enjoyable, the professors are exceptional, and I feel like I am receiving a worthwhile education. The people and faculty at this institution are extraordinary, and I have discovered my true self while being here. Additionally, I always feel secure on campus, as it is the safest place in town.
Georgetown is on top!
I've been enjoying this school so far. I wouldn't alter it, despite the fact that the school is on a hill and that it requires a lot of walking to get around it. For minority and first-generation students, there are a ton of services available. Even though the usual dorm rooms are modest, there is still plenty of area for storage. We have a ton of alternatives every day in the dining halls since they provide so many different dishes from so many different cultures
Physical and mental health
Georgetown is my second home. The pre-professional counselors are incredibly helpful, and I feel supported and inspired to pursue my aspirations. We are certainly ranked as the top research university in the nation. They place a high priority on the development of the students as well as their physical and mental well-being.
Wonderful university
Georgetown University is wonderful. The school's amazing diversity is one of its greatest strengths. The athletes are extremely committed to their sport, and the campus is amazing. The dorms are excellent! They are comfortable and spacious. If you ever find yourself bored on campus, you can always go off campus; it's fantastic. You'll never get bored dining in the cafeteria because the food is so delicious on campus.
Academics
The university's academics are what really set it apart; the lecturers are kind and motivating. Although it can be challenging to connect with the majority of students because they are so intense and competitive, social life and student life are what you make of them. It is undoubtedly a very difficult four years that are challenging to get through. But in the end, it strengthens you and provides you with a wealth of knowledge and incredible prospects.
Fantastic university
Georgetown university is a Fantastic university. The professors are outstanding, there are lots of ways to participate in campus life, and there are numerous groups and organizations where students can get involved. The campus is lovely and always kept clean, and there are people are willing to assist you 24 hours a day whenever you need help.
Review of Georgetown university
Being at Georgetown university has been one of my best experiences. The Professors are knowledgeable, approachable, and very helpful. You will fall in love with Georgetown because of its daily activities, the vibrant students you will encounter, the food served on campus, and the lush surroundings. The housing and dorms are fantastic. There is no better place than Georgetown University if you’re looking to study, discover new things, make lifelong friends, and have fun!
Academically challenging institution
Georgetown University is certainly an academically challenging institution, however, if you ask for assistance when you need it, the workload can be managed. Students are happy to assist one another, and most Professor want you to succeed. Student life is vibrant, the location is excellent and everyone here is friendly and welcoming.
4 Years as an Expat at Georgetown University
Georgetown University provided an exceptional environment for my academic journey as an expat from Italy. As someone who initially felt apprehensive about moving to a new country, Georgetown quickly alleviated my concerns and made my transition incredibly smooth.
One of the standout features of Georgetown is its diverse and welcoming community, particularly for international students. The campus is teeming with students from various corners of the globe, fostering a rich cultural tapestry that made me feel right at home. The vibrant campus life and numerous extracurricular activities offered ample opportunities to connect with fellow students, ensuring a well-rounded and fulfilling university experience.
Georgetown's unique setting within the heart of Washington, DC, adds another layer to its charm. While the university is situated in the bustling city, the campus in the historic area of Georgetown provides a distinct and almost intimate atmosphere. This blend creates a truly unique feel and contributes to an unforgettable educational experience.
Initially enrolled in the College with a desire to major in Linguistics and minor in Art & Journalism, I appreciated the flexibility and openness of the Georgetown education system. After my freshman year, I discovered my true passion lay in Marketing and International Business. The university's seamless transfer process allowed me to transition to the McDonough Business School, where I found the perfect fit for my academic aspirations.
Georgetown's commitment to helping students explore and find their academic niche is indeed one of its most commendable qualities. The ability to explore various subjects before settling on a major is a testament to the university's dedication to fostering individual growth and success. The journey from Linguistics to Marketing & International Business exemplifies the beauty of a Georgetown education — a dynamic and supportive environment where students can discover and pursue their true passions.
In conclusion, Georgetown University provided not only a top-notch academic education but also a transformative and enriching experience. From the welcoming international community to the unique campus setting and the flexibility to explore diverse academic paths, Georgetown stands out as a beacon of higher education that truly caters to the individual journey of each student.
My experience at Georgetown university
My time at Georgetown University has been an incredibly enriching and transformative experience. From the moment I stepped onto campus, it was clear that Georgetown offers a unique blend of rigorous academics, vibrant community, and unparalleled opportunities.
Academic Excellence: The academic environment at Georgetown is nothing short of exceptional. The faculty members are not only experts in their fields but are also deeply committed to student success. Their passion for teaching and mentoring has been instrumental in my academic growth. The curriculum is challenging yet rewarding, fostering critical thinking and a global perspective that is essential in today’s world. The emphasis on interdisciplinary studies allowed me to explore a range of subjects and develop a well-rounded understanding of complex issues.
Campus Life: Georgetown’s campus life is vibrant and inclusive. The sense of community is palpable, with a diverse range of student organizations, events, and activities that cater to a variety of interests. From engaging in thought-provoking discussions in seminars to participating in lively campus traditions, there’s never a dull moment. The university’s location in Washington, D.C., provides countless opportunities for internships, networking, and real-world experiences, further enriching the college experience.
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Support and Community: One of the standout aspects of Georgetown is the strong sense of community and support. The university fosters a culture of collaboration and mutual respect, creating a nurturing environment where students can thrive. The dedication to student well-being is evident in the various support services available, from academic advising to mental health resources.
