Recruiters want more specialist knowledge from MBAs. That's why W. P. Carey School of Business overhauled its MBA curriculum to offer a variety of in-depth specializations
For decades, MBA programs have follow a traditional curriculum of core subjects in functional knowledge such as strategy, marketing, and finance.However, the MBA job market is changing. A recent employers survey conducted by the Graduate Management Admissions Council (GMAC) has found that employers are increasingly looking for specialist knowledge—72% of companies worldwide are now looking to hire talent from other business masters degrees.
These sorts of specialist degrees include Masters in Supply Chain Management and Health Administration, as well as specialized MBAs.
The is capitalizing on these global employment trends with a wide variety of MBA specializations, which give students deeper knowledge in a range of industries. These go further than finance and accounting and include global business economics, healthcare management, sports business, and sustainable enterprise.
Professor of management, John Wisneski, was responsible for revising the MBA curriculum at W. P. Carey—making it more customizable.
John joined the school in May 2017 and spent his first six months speaking to recruiters, alumni, and students about the changes they wanted to see. Specializations were added after John made the discovery that recruiters were looking for a wider variety of knowledge from MBA graduates.
“The market is demanding that our students not only have functional knowledge but are able to apply those functional skills in a very specific context in their market sector,” John explains.
GMAC's report also shows that MBA graduates are more likely to be placed by employers in specialist, rather than generalist, positions in companies. This is even more prevalent in sectors such as finance or technology.
John says that specializing at an MBA level reduces the need for corporate training once students enter the job market—an advantage for recruiters.
“We’ve heard anecdotally from some of our recruiters that our students were far more capable right off the bat, that they didn’t necessarily need two weeks of introductory training on the industry because they already knew it,” he says.
“That's just helping our candidates be that much more effective, more quickly.”
Paul Tesarek (pictured) is in his second year of his customized , with a specialization in Social Enterprise and Marketing, and has previously worked in the AmeriCorps and Peace Corps. He says that the knowledge he's acquiring in his specialization is crucial when it comes to communicating with larger corporations.
“I realized that major powerful stakeholders companies, governments, or banks are more receptive if I am able to communicate in their decision-making process in a language that is primarily driven by profits and financials, rather than my personal objectives that encompass social and environmental ideals,” Paul explains.
In the third sector, Paul says, what makes an effective employee is the ability to use his specialist knowledge and the language of corporate business to reach multinational corporations and power change through them.
“Working with nonprofits, and especially when I worked in Tanzania, I realized that grassroots local movements were very effective but to reach a larger scale and larger impact it could be facilitated through networks of larger businesses,” Paul says.
What's the future for the MBA? Customization.
Although some research suggests that specialist MBA degrees may lead to a reduced chance of job offers and too many specialized graduates, John Wisneski believes that specialized degrees may become the norm in the future.
“I think we’re going to see that the market is demanding more of us as educators—it’s really moving away from generic programs,” he says.
Having experienced a specialized MBA program at , Paul also believes they hold value in producing highly-knowledgeable graduates.
“I think the specialization has made me more employable,” Paul says, “as I am able to target more marketing roles and communicate the experience from my MBA to fulfil those requirements for the job.”
Paul also notes that specialist MBAs make it easier for recruiters to employ MBA talent for more specific job roles. "Making the process easier for employers also improves employment placement percentages."
Student Reviews
W. P. Carey School of Business - Arizona State University
Hands on Experience, labs
I love that that this school is known all over the world and the education is of high quality. It's been recognized by U.S. News & World Report as No. 1 for best online bachelor's in business programs
Amazing Start to Your Career in Social Sciences
I had a great experience at ASU as a Political Science student. ASU is one of the biggest universities in the U.S., offering a wide range of studies. The student body was diverse and overall great to study with. ASU is rich in both academics and student life. There are many clubs, student organizations, amenities, and activities you can join. One thing I would recommend is invest in a lot of sunscreen and good walking shoes. Due to it's large campus you'll be doing a lot of walking which is great but can be a bit of a struggle during the very hot summer months.
Great MSW program!
Arizona State University has an amazing online Master of Social Work Program. Even though it was an online program, I feel that I developed great connections with professors, co-instructors, and peers. Finding an internship placement was stress free because of the high level of support the program offered. I would definitely choose to go back to ASU if I decided to further my education in future.
Long lasting friendships
I have been able to have incredible experiences and make connections that will live long in my memory. I've had the chance to start my career here in a way I never thought I would. I love how the university lets you choose your major and minor and take classes with a lot of freedom.
Continuous Support
Opinion
Arizona State University has many great opportunities available to students. All of the departments are very helpful and really care about student's succeeding.
What's there to like?
One think I like about ASU is their Education program. They really ensure that students will receive useful information that is directly applicable to their career.
One thing I dislike is, nothing! It is a high ranking university but one notable thing is that the school is located in Arizona; where temperatures reach well over 100° throughout the entire Summer.
Would I reccomend ASU?
I would certainly reccomend Arizona State University for any students who are looking to learn and gain meaningful experiences throughout finishing school.
Arizona State University
ASU is a wonderful university with so many educational opportunities. Its professors are friendly and approachable and were always willing to help or give advice to students whenever their help was needed. It also provided students with many opportunities to meet people outside the classroom for example clubs and other social events hosted within the university. ASU offers great education and I loved the campus and faculty
Practical Lecturing
The amazing features about Arizona State University would not allow me to write less when it comes to recommending the second to none university to the public! Life on Arizona State University campus is an intriguing possibility! Here is where dreams are realized due to the immense support from lecturers academically as well as fascinating large lecture halls with modernized appliance that makes learning easier. Goals are realized with ease as students who need support are given chances
University program
The university offers a lot of options for students, particularly in terms of integration and extracurricular activities including involvement in several student organizations. However, I am dissatisfied with the quality of the information offered and the degree of practice skills needed for success in a professional position. Fantastic university location
ASU infrastructures
Without a doubt, I would suggest this university. There is a highly educated personnel with an exceptional commitment toward teaching. The highly developed infrastructure and technology is another significant plus.
Hands on Experience, labs
I love that that this school is known all over the world and the education is of high quality. It's been recognized by U.S. News & World Report as No. 1 for best online bachelor's in business programs
Amazing Start to Your Career in Social Sciences
I had a great experience at ASU as a Political Science student. ASU is one of the biggest universities in the U.S., offering a wide range of studies. The student body was diverse and overall great to study with. ASU is rich in both academics and student life. There are many clubs, student organizations, amenities, and activities you can join. One thing I would recommend is invest in a lot of sunscreen and good walking shoes. Due to it's large campus you'll be doing a lot of walking which is great but can be a bit of a struggle during the very hot summer months.
Great MSW program!
Arizona State University has an amazing online Master of Social Work Program. Even though it was an online program, I feel that I developed great connections with professors, co-instructors, and peers. Finding an internship placement was stress free because of the high level of support the program offered. I would definitely choose to go back to ASU if I decided to further my education in future.
Long lasting friendships
I have been able to have incredible experiences and make connections that will live long in my memory. I've had the chance to start my career here in a way I never thought I would. I love how the university lets you choose your major and minor and take classes with a lot of freedom.
Continuous Support
Opinion
Arizona State University has many great opportunities available to students. All of the departments are very helpful and really care about student's succeeding.
What's there to like?
One think I like about ASU is their Education program. They really ensure that students will receive useful information that is directly applicable to their career.
One thing I dislike is, nothing! It is a high ranking university but one notable thing is that the school is located in Arizona; where temperatures reach well over 100° throughout the entire Summer.
Would I reccomend ASU?
I would certainly reccomend Arizona State University for any students who are looking to learn and gain meaningful experiences throughout finishing school.
Arizona State University
ASU is a wonderful university with so many educational opportunities. Its professors are friendly and approachable and were always willing to help or give advice to students whenever their help was needed. It also provided students with many opportunities to meet people outside the classroom for example clubs and other social events hosted within the university. ASU offers great education and I loved the campus and faculty
Practical Lecturing
The amazing features about Arizona State University would not allow me to write less when it comes to recommending the second to none university to the public! Life on Arizona State University campus is an intriguing possibility! Here is where dreams are realized due to the immense support from lecturers academically as well as fascinating large lecture halls with modernized appliance that makes learning easier. Goals are realized with ease as students who need support are given chances
University program
The university offers a lot of options for students, particularly in terms of integration and extracurricular activities including involvement in several student organizations. However, I am dissatisfied with the quality of the information offered and the degree of practice skills needed for success in a professional position. Fantastic university location
ASU infrastructures
Without a doubt, I would suggest this university. There is a highly educated personnel with an exceptional commitment toward teaching. The highly developed infrastructure and technology is another significant plus.
Uncomplicated and lots of great classes
The application process and anything with admin was easy and made students' lives easy. There were many good classes to choose from as well. The professors were professionals in their subjects and led successful class discussions. The reading lists were also full of great choices.
Flexible coursework
I liked about the way a student could choose from thesis, applied project, or a portfolio to complete a degree. And it’s in a prime location where semiconductor companies are situated. Also the university is diversified and cost of living is less.
Flexible
ASU is great for working students. What I like most is the flexibility. Students can choose to take their courses during the mornings, afternoons, evenings, or online. I dislike most is the lack of good electives to choose from.
amazing professors
As a student at Arizona State University, I've had the pleasure of learning from outstanding professors who are not only experts in their fields but also genuinely care about their students' success. They make complex topics easier to understand through engaging and practical teaching methods. Professors are approachable, always available for support during office hours or via email, and their passion for their subjects makes learning enjoyable. Their dedication and commitment truly enhance the academic experience at ASU.
Inclusivity and Diversity
Arizona State University (ASU) is widely recognized for its innovative approach to education, offering a broad range of undergraduate programs across multiple campuses and online. Its strong emphasis on research, sustainability, and inclusivity attracts a diverse student body.
