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European MBAs Consult Emerging Economy's Entrepreneurs

European business schools are flying their students to emerging markets to consult for corporations and social start-ups in Zambia, Uganda and Tanzania.

Wed Oct 15 2014

BusinessBecause
MBA students are taking to emerging markets. A host of strategic consulting projects in the emerging economies of Asia and Africa are being rolled out by the world’s top business schools, as emerging nations have overtaken Europe and the US as the top employers of MBA graduates.

A cadre of schools from the UK and wider Europe have flown their students to regions with great potential, but which face social and economic challenges, to consult on business strategy for big corporations and social start-ups.

These students also benefit from company visits to leading multinationals in emerging regions, and from sampling the unique business climate in countries such as Zambia, Uganda and Tanzania.

But the recent outbreak of the Ebola virus in west Africa highlights the difficulties facing many emerging countries, with the World Bank last week warning of a potentially catastrophic impact on some African economies, potentially costing the region $32.6 billion if not contained.

At the same time, emerging economies are entering a new era of slower growth, according to research firm Capital Economics whose findings echoed a similar assessment by the IMF this month.

Like many countries in the aftermath of the financial crisis, Pakistan is struggling with a lack of access to early-stage capital and start-up support. Acumen, a Pakistan-based company that raises charitable donations to invest in businesses that are trying to tackle poverty, is trying to stir up new innovations in the country.

It received a report with recommendations and a new business model after three MBA students from Oxford’s Saïd Business School in the UK parachuted in. They helped the company identify the factors that limit or prevent impact investing in frontier markets.

“It was a great benefit to have three bright and enthusiastic students addressing a real problem that we are working on,” says Sophia Ahmed, business associate at Acumen Pakistan.

The scheme was part of the business school’s spread of strategic consulting projects, which this year saw MBAs work for 29 organisations in 16 countries including Tanzania, Qatar and India.

“The project helped us all gain a deep understanding of how the incubator and accelerator ecosystem works, both in frontier markets such as Pakistan and in developed markets,” says Sudhanshu Malani, an Oxford MBA who worked for Acumen with classmates Manas Nanda and Anchal Kakkar.

Each year, small teams of MBA students complete an eight week-long project for a sponsoring organisation. They are able to apply their MBA learning to specific issues or business opportunities identified by the company.

This year’s Oxford projects included improving the delivery of financial services to rural Ethiopians, analysing the ways in which technology could improve healthcare delivery in India, and assessing the feasibility of a UK spaceport - the resulting report estimating that it will deliver approximately £2.5 billion and 8,000 jobs to the UK economy over 10 years.

It is a similar story at ESSEC Business School of France, according to Lesley Green, a former Global MBA student who completed a consulting project in South Africa for Backsberg Estate Cellars, a leading wine producer based in Cape Town.

“The project in South Africa is what made the MBA stand apart from all the others I looked at. It offered hands-on experience,” she says.

Lesley adds that she felt she needed to “do something drastic” to switch careers and regions from her previous job in Chicago in the United States.

She graduated from ESSEC’s MBA in 2012 and landed a job at Hybris, a software company, in Munich in Germany. “It says to people that you’re willing to try new experiences, branch out, work with new cultures, and see and do things you’ve never done before,” says Lesley.

Global MBA students take a week-long field trip to an emerging market, and spend another four or five weeks on a consulting project in another emerging country.

MBA students are flown as far as the Horn of Africa, where Matthias de Larminat completed a consulting project in Djibouti, on the border of Ethiopia.

He worked with financial services group the Economic Development Fund of Djibouti, a vehicle of the Djiboutian government that provides funding with advantageous interest rates to help companies in the region expand.

“The MBA is gives you the tools to have a global picture and think globally,” says Matthias, who previously worked as head of real estate finance for the French Department of Defence.

Late night Skype sessions with clients in China helped Valentin Beau develop a global picture. A master’s student at Grenoble Ecole de Management in a new track for pedagogical innovation, his consulting project pitched his team of six with a leading Chinese design and rebranding firm.

Valentin says the project focused on two main marketing issues – growing awareness in China to gain market share, and human resources – a lot of the company’s employees left the firm to join rival businesses.

The advantage of an international consulting project is that he got to work with real clients; real businesses. “We had to respect delays, we had to respect the demands and the fact that we had only six weeks,” Valentin says. “A project that happened two years ago – [there are] no deadlines to respect.”

Other European MBA students are helping to drive entrepreneurship in emerging economies. Charles Haines, also an ESSEC MBA, spent six weeks on a consulting project this year with the African Entrepreneur Collective, a business accelerator for young, growth-oriented entrepreneurs across the continent.

He was based in Rwanda, a country which has two-thirds of its population living below the poverty line, but which us striving to rebuild its economy, with coffee and tea production being among its main sources of foreign exchange.

Charles consulted three Rwandan start-ups including URTMCC, a milk collection centre. One of his first decisions was to spin off the company from its co-operative group. “It was the first business spin off I ever experienced,” he says.

Along with MBA classmates Claudia Pumarejo and Dhriti Chandrashekar, Charles also consulted for clean energy company Habona Bio-gas, and Simba Constructors, a general contractor.

The African Entrepreneur Collective was set-up by an MBA graduate of Yale School of Management. The organization works with about 100 clients in Rwanda each year, helping to spur the country’s thriving entrepreneurial class that has begun to emerge.

“African entrepreneurship is growing rapidly. We’re seeing growth in various sectors from IT to renewable energies,” says Charles. “There’s so much hunger over here and so much ambition.”

Such projects not only help emerging entrepreneurs, but also the students themselves – a recent survey of global recruiters by QS found that international study experience is sought after by 67% of MBA employers. 

Student Reviews

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There are more than 50 nationality in the grade, so there are opportunities to interact with people from all around the world. In terms of academics, the BBA course offers diverse courses for the 1st

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Blended

Good school in France

I am currently enrolled in M2 in Essec business school. I am specialising in marketing management. The Grande Ecole programme is valued in France and my school ranks very high up. There are a lot of opportunities for internships and CDD.

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BBA program. The program is really practical and useful, provide us many international opportunities. Like internship and humanitarian experience, and the flexibility is also really cool, we can choose different campus and tracks as we want.

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The program I did gave me the opportunity to start in Singapore. I got the chance to know all the students that started there and we bonded and made some friends for life. The career opportunities that ESSEC also gave me were unbelievable.

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Practical and useful

I think the best thing about Essec is that it's not focusing on academics rather it emphasizes on future job mindset and professional experiences.. The classes are interesting and we have plenty of workshops attributing to different sectors.. The campus is very nice with a good cafe and wonderful library. The only problem is the location of the campus. It's quite far from Paris.

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Amazing experience! Must try

I think its a very amazing school with great and experienced faculty. Also the alumni network is very solid and useful. The school has a great balance of studies and work experience which is really essential for a student.

Ali

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28/05/2024

On Campus

GBBA: Diverse, Enriching, and Career-Boosting

My experience at ESSEC Business School has been outstanding. The Global BBA program offers a rich academic curriculum and diverse learning opportunities. I appreciated the chance to study on different campuses, including an international exchange, which broadened my perspective. The social environment is culturally diverse and vibrant, enhancing both my personal and professional growth. The administration is attentive, constantly offering new academic and student life opportunities. The campus facilities and classrooms are excellent. I highly recommend ESSEC for its excellence, global exposure, and career opportunities.

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ESSEC BS BBA REVIEW

The English track BBA program at ESSEC is simply exceptional. Courses are taught by internationally renowned professors who are experts in their field. The subjects taught cover a wide range of disciplines from marketing to finance, strategy and entrepreneurship. The English track is a major asset because it allows you to develop perfect mastery of professional English, essential in today's globalized business world. Some students love student life at Essec, which is one of the best in France, but it all depends on taste.

Clément

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Great program, incredible school

I love almost everything about this school, from the student life to the academic program and the opportunities it provides. I'm currently at the Paris campus, in Cergy, and I'm really enjoying it. The BBA program is very rich and diversified, you can start with geopolitics and then finance, what I mean is that there's a great balance between the subjects in this program. I was also lucky enough to spend a semester at the Singapore campus, and I loved that experience on the other side of the world. ESSEC is also known for its dynamic and rich student life, with access to several parties a week and the various associations within the school. If I could recommend just one school, it would be this one - I'm 100% satisfied.

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