Electric vehicle sales and renewable energy demand have surged during the COVID-19 pandemic. Here’s how it has accelerated interest in environmental issues
For many companies, the pandemic has been a great exercise in resilience: something Aoife hopes has acted as a trial run for the coming challenges that climate change will pose.
“The pandemic has been helpful for the climate because there's this kind of this microcosm of experimentation that's going on. We can see the types of things we need to be doing, at scale and speed, in the coming years,” she explains.
For Charlie from Imperial College Business School, this is the perfect opportunity for companies to restructure their businesses around environmental issues—embracing the so-called ‘triple bottom line’ that considers environmental, social, and corporate governance (ESG) factors to be as important as financial targets.
ESG is using environmental, social, and governance factors to evaluate companies on how advanced they are with sustainability. This includes how companies buy energy and how their supply chain impacts the environment.
He points to Microsoft, who recently pledged not only to reach carbon zero, but also to neutralize all historic emissions. Cynics might accuse the company of ‘greenwashing’—conveying a false impression or misleading information about how a company or product is environmentally sound.
Charlie believes it’s far more impactful than that. “Microsoft knows that it's about more than just good accounting—it's about fundamentally changing the way that they buy energy.”
As companies pay heed, so too will investors, Charlie hopes. “Investors are realizing that science, like public health, matters, which fuels a deeper awareness of the science of climate change.”
The long term impact of COVID-19
Renewable energy demand and EV sales have been steadily rising in recent years: in this sense, COVID-19 has accelerated trends and interest in environmental issues which were already picking up speed.
But not everything will remain in its pandemic state. Airports are up-and-running again as tourism gets back on its feet, while already air pollution in major cities like London is back at a high level. Businesses and governments pray the pandemic will end, and it will. When it does, industries will need to return to normal as those that have struggled fight to recover and thrive in the years to come.
If there's a silver lining to the pandemic it's that we've seen the positive impact on the environment when industry slows down, when we fly less, and focus our consumer habits on local business. Time will tell whether this has a lasting impact on our mentality towards the environment. It should.
The MSc Strategic Marketing course opens many avenues into the business world at Imperial. The coursework consists of group-based assignments, individual reports, and sometimes, examinations. The Careers team helps you with your CV, Cover letters, and other job application support. Imperial truly lives up to its name!
Shiyun
Verified
19/05/2020
Very applicable courses
I enjoyed studying here for my master degree as I could feel that I was surrounded by very clever people, and I did learn a lot of knowledge that I could directly put into use into my current internship
Student
Verified
9/05/2020
Diversity and Professional Development
Imperial College London is an innovation hub with expertise across multiple industries. The international student body exposes students to endless cultures and experiences. Furthermore, the Careers team at Imperial is second to none as directors help guide students to the career paths of their dreams.
Student
Verified
20/04/2018
Business School
Imperial college business school has amazing facilities, amazing staff. I particularly like the business school cafe although it would be nice if they added a few more power sockets in the open space and heating for winter.
The course is really good too. Very interactive classes and highly diverse environment.
Student
Verified
8/07/2020
Career Services
Very strong university with good quality faculty and a very strong career services team that prepared students well for the jobs market.
Very nice facilities in the city center. Good sessions organised with employers.
Student
Verified
29/05/2020
Chinese students majored in English- now strategic marketing
My undergraduate major was English back in China and now an MSc student in strategic marketing at Imperial. For Chinese students who share similar experiences with me, you can get as much/deep as you want about marketing with some challenging group works and inspiring lectures. At the same time, if you just want to get the degree anyway with less effort, it's possible as well... ...
Student
Verified
3/11/2024
On Campus
Academic Modules and Environment
The program at Imperial College Business School is exceptionally informative and beneficial for students. Each session is not only engaging but also inspiring, fostering a dynamic learning environment. I appreciate how the content is carefully tailored to cover complex yet practical topics, ensuring that we can apply what we learn in real-world scenarios. We have several classes each week, and the structure includes a mix of group and individual assessments. This approach not only enhances our understanding but also encourages collaboration and critical thinking among peers.
RECAPTHA :
f6
80
38
37
Comments.
Sunday 13th September 2020, 11.22 (UTC)
By
Anna-Mike
We were running with no time to think about our environment, were busy and it was like who cares if something happens to the Earth. When we forgot to think about it, the nature took the matter on its own. Our pace packed lifestyle before Covid 19 changed in a short time. No vehicles on the roads, factories closed, and overall carbon emission level dropped to a lower number; was an instant impact.
Behind the scenes, the lockdown has given many plenty of time to observe and know the nature, most of all have a feeling to contribute something in return. I'm a professional domestic workers trainer and when I'm talking to many of the staffs such as maids, nannies, housekeepers, etc., they shared stories of their employers who turned to nature with an interest in gardening, plants, flowers, etc. Not a big change but together such a feeling can contribute to a bigger picture.
Regards, Anna M Maids Trainer at HousekeepingCo (https://www.housekeepingco.com)
Comments.