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How COVID-19 Has Accelerated Interest In Environmental Issues

Electric vehicle sales and renewable energy demand have surged during the COVID-19 pandemic. Here’s how it has accelerated interest in environmental issues

Fri Aug 14 2020

BusinessBecause  

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For many companies, the pandemic has been a great exercise in resilience: something Aoife hopes has acted as a trial run for the coming challenges that climate change will pose.

“The pandemic has been helpful for the climate because there's this kind of this microcosm of experimentation that's going on. We can see the types of things we need to be doing, at scale and speed, in the coming years,” she explains. 

For Charlie from Imperial College Business School, this is the perfect opportunity for companies to restructure their businesses around environmental issues—embracing the so-called ‘triple bottom line’ that considers environmental, social, and corporate governance (ESG) factors to be as important as financial targets. 

ESG is using environmental, social, and governance factors to evaluate companies on how advanced they are with sustainability. This includes how companies buy energy and how their supply chain impacts the environment.


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He points to Microsoft, who recently pledged not only to reach carbon zero, but also to neutralize all historic emissions. Cynics might accuse the company of ‘greenwashing’—conveying a false impression or misleading information about how a company or product is environmentally sound.  

Charlie believes it’s far more impactful than that. “Microsoft knows that it's about more than just good accounting—it's about fundamentally changing the way that they buy energy.” 

As companies pay heed, so too will investors, Charlie hopes. “Investors are realizing that science, like public health, matters, which fuels a deeper awareness of the science of climate change.”


The long term impact of COVID-19

Renewable energy demand and EV sales have been steadily rising in recent years: in this sense, COVID-19 has accelerated trends and interest in environmental issues which were already picking up speed. 

But not everything will remain in its pandemic state. Airports are up-and-running again as tourism gets back on its feet, while already air pollution in major cities like London is back at a high level. Businesses and governments pray the pandemic will end, and it will. When it does, industries will need to return to normal as those that have struggled fight to recover and thrive in the years to come.

If there's a silver lining to the pandemic it's that we've seen the positive impact on the environment when industry slows down, when we fly less, and focus our consumer habits on local business. Time will tell whether this has a lasting impact on our mentality towards the environment. It should.  


Student Reviews

Imperial College Business School

Sakshi

Verified

5/11/2023

On Campus

Innovative, Immersive and an Excellent Curriculum

The MSc Strategic Marketing course opens many avenues into the business world at Imperial. The coursework consists of group-based assignments, individual reports, and sometimes, examinations. The Careers team helps you with your CV, Cover letters, and other job application support. Imperial truly lives up to its name!

Shiyun

Verified

19/05/2020

Very applicable courses

I enjoyed studying here for my master degree as I could feel that I was surrounded by very clever people, and I did learn a lot of knowledge that I could directly put into use into my current internship

Student

Verified

9/05/2020

Diversity and Professional Development

Imperial College London is an innovation hub with expertise across multiple industries. The international student body exposes students to endless cultures and experiences. Furthermore, the Careers team at Imperial is second to none as directors help guide students to the career paths of their dreams.

Student

Verified

20/04/2018

Business School

Imperial college business school has amazing facilities, amazing staff. I particularly like the business school cafe although it would be nice if they added a few more power sockets in the open space and heating for winter. The course is really good too. Very interactive classes and highly diverse environment.

Student

Verified

8/07/2020

Career Services

Very strong university with good quality faculty and a very strong career services team that prepared students well for the jobs market. Very nice facilities in the city center. Good sessions organised with employers.

Student

Verified

29/05/2020

Chinese students majored in English- now strategic marketing

My undergraduate major was English back in China and now an MSc student in strategic marketing at Imperial. For Chinese students who share similar experiences with me, you can get as much/deep as you want about marketing with some challenging group works and inspiring lectures. At the same time, if you just want to get the degree anyway with less effort, it's possible as well... ...

Student

Verified

3/11/2024

On Campus

Academic Modules and Environment

The program at Imperial College Business School is exceptionally informative and beneficial for students. Each session is not only engaging but also inspiring, fostering a dynamic learning environment. I appreciate how the content is carefully tailored to cover complex yet practical topics, ensuring that we can apply what we learn in real-world scenarios. We have several classes each week, and the structure includes a mix of group and individual assessments. This approach not only enhances our understanding but also encourages collaboration and critical thinking among peers.

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