BusinessBecause asked business school experts how a reliance on AI, such as generative language model ChatGPT, could change how business school students study and whether it could revolutionize the MBA admissions process.
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What is ChatGPT?
ChatGPT is a virtual chatbot created by OpenAI that specializes in language. The platform rapidly surged in popularity at the start of 2023, having launched in November 2022. OpenAI even landed a multibillion-dollar investment with Microsoft in January 2023.
The language tool has been developed using a learning model that makes it capable of producing human-like text. ChatGPT understands the human voice and interacts with its users in a natural, conversational way, giving answers to questions posed. It has been designed to remember conversations and engage in intellectual debates with the human user.
What can ChatGPT do?
This sophisticated large language model can be used to translate texts, create summaries of long documents, and analyze complex information.
In theory, ChatGPT can write detailed answers to posed questions, write in styles that the user directs, formulate social media posts, and even help write essays including business school application essays.
Due to the sophisticated nature of the AI platform, business schools need to remain aware of the nuanced challenges that AI presents.
What does this mean for business schools and MBA programs?
Developments in AI, such as ChatGPT, show the growing relevance of machine learning in the academic world.
Peter Zemsky, dean of innovation at INSEAD, says that ChatGPT is a great example of the growing power of machine learning applications which, he predicts, will change the shape of education, including the business school curriculum.
He caveats this by saying that technology of this kind will also likely raise plagiarism related concerns: “ChatGPT will hit academics close to home as they need to question student assessment based on take-home written assignments,” he says.
How does this impact business school applicants?
Even though it may be tempting to use ChatGPT to help you get started with your business school admission essay, plagiarism or relying on AI to draft an essay—or any future business school assignments—could severely jeopardize your business school experience.
“We take the authenticity of applications very seriously. We have reference checks and we verify transcripts and degrees,” says Emily Brierley, head of MBA recruitment and admissions at Cambridge Judge Business School.
“ChatGPT and other AI platforms represent new tools that now also need to be monitored,” she adds.
While ChatGPT is gaining prominence for its sophisticated model of language and learning—its ability to provide nuanced answers to complex problems is still yet to be proven. Yet, it cannot be denied that the AI tool represents a threat to certain areas of work that has until now required human intelligence.
When it comes to your MBA essay, however, answers that are personally crafted by you are likely to be the most successful.
Stacy Blackman, founder of Stacy Blackman Admissions Consulting, warns that ChatGPT is unlikely to get you into a leading business school due to the AI platform’s inability to produce meaningful and personalized MBA essays.
Plus, many business schools are likely to adopt plagiarism checking tools that are specifically designed to detect AI-powered writing.
This is not to say that AI tools can’t support with idea generation. In one study conducted by Wharton Business School, ChatGPT was found to produce 200 ideas in less than 15 minutes, which is quicker than the average human being who typically produces five ideas in this time.
To find out how to create an authentic and tailored MBA essay, download our BusinessBecause MBA Essay Guide 2024, which provides top tips and insights from business school experts, MBA alumni, and students.
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