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Nanyang To Study Tiger Consumers

New Institute on Asian Consumer Insight Opens At Nanyang Business School with $77m funding

By  Stephen Bush

Mon Aug 15 2011

BusinessBecause
A new research centre at Nanyang Business School will focus exclusively on understanding the Asian consumer, a demographic set to be a dominant global economic and political force over the coming half century

The Institute on Asian Consumer Insight will open at Nanyang Business School with the aim of researching, quantifying and understanding the Asian consumer. At its head will be the former Columbia marketing professor, Bernd Schmitt.

From the late 1980s onwards, analysts began to speak of a coming ‘Asian Century’, just as the 20th Century had belonged to the United States of America and the 19th to the British Empire.

Since the economic reforms of the 1970s, China has averaged eight to ten per cent GDP growth and is due to overtake the United States as the largest economy in the world by 2038.

India, which since the late 1980s has enjoyed comparable rates of growth, is likely to have overtaken the United States by 2050.

The emergence of these two Asian juggernauts has been accompanied by the rapid growth of the smaller, so-called “tiger economies”: Japan, Hong Kong, Singapore, and South Korea which, through the development of export-focused industries, have seen drastic growth since the 1960s.

With growth comes the creation of newly affluent consumers with their own demands, aspirations and concerns.

Servicing the demands of this growing class of Asian consumers will be a vital part of business success in the 21st Century. Nanyang’s new Institute, with $77m in funding over the next five years, will invest in understanding what drives the Asian consumer.

Student Reviews

Nanyang Business School

Student

Verified

6/07/2020

Good campus life and extra-curricular activities

This is a great place to learn and interact with more like-minded people. The campus is something that stands out to me. The infrastructure is great and the university is very well-built. There is lots to do on the high campus, from a large number of eating joints to the numerous clubs and sports activities. I also quite like Singapore as a country, as there is so much to do around not very far from campus. The educational facilities are extremely good, there are lots of opportunities to take on research projects and do industrial projects, which I really enjoy. The only thing I dislike about NTU is that the number of international students is really low and I would like to see a larger international intake in the future. Definitely recommend for the amazing educational facilities and on-campus social life.

Student

Verified

12/06/2020

An international campus that provided diverse choices for students

It's a beautiful campus with a high degree of internationality, providing diverse choices for students in terms of research opportunities and career consultation. Also, scholars are knowledgable and very inspiring, and are good at motivating the thinking of students.

Student

Verified

12/06/2020

Great University

In overall, the university has met my expectations with its wonderful lectures and research staff. However, there are some issues with the administrative side, i.e. administration may give you different answers on the same question. Also, the university’s website often provides outdated information and it takes time to get what you need; perhaps there is not enough people for managing it.

Student

Verified

1/06/2020

Good resources

I would recommend. Good resources for research. Knowledgeable professors and instructors. Conducive environment for studying and doing assignments. Helpful staff and faculty. Food options are good. An overall good place to study.

Student

Verified

18/09/2023

On Campus

inefficient communication and lack of transparency

The administrative team at the university is slow to respond and is often inadequate in their responses and solutions. The uni is also unclear and resistant to explain their actions and motivations when carrying out policies or when questioned

Nilah

Verified

13/03/2024

On Campus

Formative experience for success

NTU prioritizes giving students ample time for independent research. The academic schedule consists of 6–7 weeks of study, followed by a week without classes, allowing students to catch up on any material they may have missed. This is succeeded by another 6–7 weeks of study, culminating in a week dedicated to final exam preparation and exams. The curriculum is designed to be student-friendly, minimizing burdens such as excessive assignments, projects, exams, quizzes, and attendance requirements. This approach affords students the freedom to pursue personal interests and self-development. In my experience, each of the four courses I took had a comparable workload, typically comprising 2 assignments, 3 easy labs, 2–3 quizzes (some without), and 1 final exam. In contrast, comparable courses at other universities often entail significantly heavier workloads, including 3 homework assignments, 5 projects, 5–6 pop-up quizzes, mandatory attendance, 2 midterms, and 1 final exam. Moreover, each project typically demands 3–4 days of work. It is hard work, but it pays off.

Lim

Verified

11/04/2024

On Campus

Academic atmosphere

Nanyang Technological University offers a vibrant academic atmosphere that fosters innovation and excellence. The strong emphasis on research and practical learning equips students with real-world skills. Positives include access to state-of-the-art facilities, collaborative projects, and a diverse student body. However, the competitive environment can be intense, leading to high stress levels. NTU's academic atmosphere encourages growth but requires resilience to thrive.

Xu

Verified

11/04/2024

On Campus

Diverse professors

As a student at Nanyang Technological University, I have been extremely impressed with the quality of education I have received. The professors are knowledgeable, approachable, and passionate about their subjects, which makes learning engaging and enjoyable. The teaching styles vary from lecture-based to interactive discussions and group projects, providing a well-rounded learning experience. The use of technology in the classrooms also enhances our understanding of the course material. One of the things I love about NTU is the diversity on campus. Not only are there students from all over the world, but the professors also come from various backgrounds, making the learning environment truly global. English is the main language spoken on campus, which makes it easy for international students to feel at home. In terms of examinations and coursework, the workload can be challenging at times, but the support from professors and classmates makes it manageable. The exams are fair and assess our understanding of the material effectively.

Lee

Verified

11/04/2024

On Campus

Video lectures

As a student at Nanyang Technological University, I am extremely impressed with the transportation options available on campus. The buses and shuttles make it easy to get around the huge campus. The beautifully landscaped garden campus adds a peaceful and scenic vibe to studying. The facilities, from the state-of-the-art labs to the comfortable study spaces, are top-notch. The video lectures are a convenient and effective way to supplement classroom learning.

Jain

Verified

11/04/2024

On Campus

Focus on science

Nanyang Technological University (NTU) excels in its focus on engineering and science degrees. The curriculum is robust, integrating theoretical knowledge with practical applications. Professors are industry experts, providing invaluable insights. State-of-the-art facilities enhance learning experiences. Opportunities for research and internships abound, fostering innovation and professional growth. NTU's emphasis on cutting-edge technology prepares students for real-world challenges. NTU's commitment to engineering and science education is unparalleled, shaping tomorrow's leaders in these fields.

Haidar

Verified

10/04/2024

Blended

great canteens

While at Nanyang Technological University, I can confidently say that the quality of education here is excellent. The professors are knowledgeable and passionate about their subjects, and the curriculum is challenging yet rewarding. The campus itself is green and natural, providing a peaceful and inspiring environment for learning. The canteens offer a wide variety of delicious and affordable food options, catering to different dietary preferences. From local delights to international cuisines, there is something for everyone. The student housing facilities are also well-maintained and comfortable, providing a home away from home for students. NTU's reputation as a top-ranked university is well-deserved, with cutting-edge research and a strong emphasis on innovation.

Naili

Verified

10/04/2024

On Campus

high quality education

Nanyang Technological University (NTU) is a top-notch educational institution that offers a wide range of programs and opportunities for students. The campus is well-equipped with state-of-the-art facilities, and the faculty members are highly experienced and knowledgeable in their fields. As a student at NTU, I have had a positive experience so far. The university provides a conducive learning environment and encourages students to think critically and creatively. The campus is vibrant and diverse, with a strong sense of community among students and staff. I would definitely recommend NTU to prospective students looking for a high-quality education in a supportive and stimulating environment. The opportunities for research, internships, and extracurricular activities are plentiful, and the university is committed to providing a well-rounded education that prepares students for future success.

Tan

Verified

11/04/2024

On Campus

Student experience

As a student at Nanyang Technological University (NTU), the experience is vibrant and enriching. Surrounded by lush greenery, the campus offers a serene environment for studying and relaxation. While parties and nightlife options are available, the focus leans more towards academic pursuits. The campus buzzes with activities, clubs, and events, catering to diverse interests. However, the tuition cost is competitive, offering value for the exceptional education and resources provided. I recommend my university

Ilyanajwa

Verified

11/04/2024

On Campus

High quality of life

As a student at Nanyang Technological University, I'm thoroughly impressed with the quality of education. The faculty is highly knowledgeable and supportive, fostering an engaging learning environment. Tuition fees are reasonable for the value provided. The campus food options are diverse and delicious, catering to various dietary preferences. The transport system is efficient, with easy access to public transportation. NTU offers a high quality of life, combining academic excellence with a vibrant campus culture.

Shi

Verified

12/04/2024

On Campus

good value for money

At Nanyang Technological University, I find the tuition fees reasonable considering the quality of education and resources provided. The university offers diverse programs, experienced faculty, modern facilities, and opportunities for research and internships. While tuition costs are substantial, the value for money is evident in the comprehensive learning experience and the potential for career advancement. NTU delivers on its promise of excellence, making it a worthwhile investment in one's future.

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