What’s Making B-School PRs Buzz

Business school PRs share their views on the biz ed trends and professors to watch

PR heads from many of the world’s top business schools gathered in London a couple of weeks back for the annual MaKi media conference.


The organizers are two of the best-connected people in the b-school media world: Kim Keating, Director of PR at the Tuck School of Business at Dartmouth College, and Matt Symonds, a business education consultant and writer for titles like The Economist and Forbes.


The conference focused on how to publicise new ideas from business schools to the rest of the world, and how to engage a new generation of applicants (the Gen Y-ers) with the growing number of programs on offer.


There was also an opportunity for everyone to network and relax on an evening boat ride down the Thames, which is where we caught press experts Kiki, Ben, Felix, Lynda and Leanna - watch the video below!


The trends to watch in the biz ed world, according to these insiders, include sustainable business and a more intense focus on India and China as places to do business.


Some professor research 'hot' topics include strategies for firms facing product commoditization (Richard D'Aveni - Tuck) and the impact of early mergers by new CEOs (Scott Moeller - Cass). 


If you're an aspiring MBA applicant make sure you stay tuned til the end: you'll hear some useful tips on how to impress the b-school admissions directors!


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