Katharina Nau is bringing the Danish healthcare company and its customers closer together
MBA alumni from Copenhagen Business School are driving strategy and innovation at some of Denmark’s biggest firms.Katharina Nau graduated from the Copenhagen MBA in August 2015. Now, she works at Danish healthcare company Coloplast, responsible for the design and implementation of Coloplast Care, a new global consumer loyalty program focused on continence care.
The pioneering initiative provides Coloplast’s customers with a personalized online support service enabled by data-crunching technology. It’s part of the company’s general strategic direction; to come closer to its customers and help break down the cultural stigmas surrounding intimate healthcare issues.
Katharina previously worked in hospitality and human resource management consulting in Germany. The Copenhagen MBA gave her the confidence to make a career triple jump – changing country, industry and role – to settle into a career in Denmark.
In fact, she may not have landed her new job without it. In a paradigm of the power of networking, she was introduced to the company through one of her MBA colleagues; whose wife she now works with!
What is the thinking behind Coloplast’s new consumer loyalty program?
In a hospital, when you get diagnosed and told that you have to use a catheter, you often get 15 minutes with a nurse on how to use it, and that’s it. Our program’s mission is to support patients when they get back home, to be there for them, to provide advice, and to try to make their lives a little easier.
A lot of the issues that our customers have are really personal and not something you want to share and talk about. Making a program to engage with them and talk about some of the issues that they have, really breaks down barriers.
Normally, it’s retail companies that have loyalty programs. For a healthcare company, it’s a really big step.
What role does big data play in helping to provide such a service?
It’s very important. Depending on the data we can get, we can then personalize the information we share with our customers. The more we know and the more data we have, the better the user experience that we can provide.
What does the company look for in its job applicants?
I had several interviews with different stakeholders and I could really feel how they were interested in me as a person. Of course, they were looking for an ambitious person, but also someone who would be enjoyable to be around at the Friday breakfast table.
It’s about showing what you have a true passion for, thinking about the extra value that you can bring and not looking at it as just a job, but as a career.
Why did you decide to pursue an MBA?
I was looking for personal development as well as academic development.
When you’ve worked in a field for a while, you always meet the same people and work on similar subjects and with similar perspectives. An MBA broadens your horizons and you meet so many people from different industry backgrounds, cultures and experiences.
Why did you decide to study at Copenhagen Business School in particular?
At Copenhagen Business School, they look at the MBA as more than just an academic program. They have a high focus on your own personal development – as a leader or entrepreneur – and they take a lot of time to engage in career coaching.
Plus, Denmark is a really impressive country. It’s tiny, but it takes such great steps on issues like climate change, leadership, women and sustainability. I thought that would be a really interesting context to learn from.
How have you profited from your MBA experience?
The MBA has given me the bigger picture of how an organization works. Before, I worked more with my intuition. Now, my thinking is much more structured.
We also had a really good careers manager, Claire Hewitson. I worked very closely with her throughout the program, and she was extremely helpful; challenging me and helping me find out where I wanted to go.
What attracted you to Denmark as a career destination?
They have extremely low hierarchies. Even in an organization like Coloplast, with over 10,000 people, I’m only a few positions away from the vice president.
Such dynamics are really motivating. No matter your position, your opinion really counts.
Student Reviews
Copenhagen Business School (CBS)
CBS: efficient international network
CBS has always been ranked among the best universities in Europe and this means that it has become a sign of professionalism and success.
The academic level is great thanks to the good teachers and the atmosphere is proactive and challenging. Lots of events are planned every week and this helps you to find your own way.
CBS is not only a business school, it is a great and efficient international network.
Good academic career
I did my Bachelors at CBS and their academic excellence and career opportunities led me to pursue my Masters in Accounting, Strategy and Control. I was very lucky to go on an exchange in Singapore for one semester it boosted me to get a career in a global firm. I like that it is super modern and has all the facilities for the business student in 2019. Especially, I liked the library and Bitlab where I spent most of my time studying. However, note that it is very demanding and studying here is no joke. Everything is very competitive and you are among the most excellent business students in the country. The interaction with international students helped me to see different perspectives in business and culturally and I was lucky to make friends from any part of the world. CBS is like a brand in Denmark. Every serious business company prioritizes us over any other Danish university and also it is free for European citizens. Overall, I have a very satisfying experience at CBS and I'm looking to continue my academical career even further.
CBS is one of the best!
All I have to say regarding my experience at CBS is that it is AMAZING. Having been tutored by world-class academic staff, I can definitely support that I am receiving the best of quality regarding my studies in Digital Marketing. Staff is very friendly and easy to approach. In addition, the facilities we enjoy are top class and meet any demands. Keep in mind that, EU citizens do not pay any fees. Student life might be non-existent here, but the location of the University in The very center of Copenhagen has a huge variety of choices to offer to students regarding their entertainment. Accommodation might be a problem, but early research of the market can be very useful. In addition, the University promotes diversity. In CBS University you can meet people from the whole world which is quite interesting. I definitely suggest CBS for any student who he's interested in pursuing a career in marketing or business.
The ideal business school
I have been enrolled in this university for 2 semesters. What I took from this experience is that there is nothing better out there for those looking for professional growth while being guided by some of the top-notch professors in Scandinavia. They have a really strong focus in technology and digital transformation and they are up to date to guarantee you land a job in the modern fast-evolving world. They also embrace diversity which means many students come from any part of the world and it takes the entire learning experience to another level. You simply learn from every other student cause everyone has different experiences and background which makes you open your mind and see the world from a different angle. In Denmark, even businesses prioritize people who graduate from CBS as it's commonly perceived as the most prestigious university for business graduates.
A Place of Personal Growth
In CBS you can expect an environment of proactive thinking and growth.
The university staff is always open to help and to debate. The teaching methods balance theoretical knowledge and practical skills enabling the student with capacity and confidence to enter the job market successfully. The existence of students from all over the world stimulates discussion and promotion of different cultures, ideas and perspectives. I highly recommend this university for students in business-related areas.
Environment
The environment here is really great. Despite the well organized buildings and libraries, there are also places for students to just stay and relax also even study in the corners of each campus. The professors are mostly really nice and try to interact with students a lot. So, to sum up, the environment is really nice for studying here.
Quality education
Quality education where it emphazises the importance of academic. No finger to put on this aspect of the school.
However, sometimes the administration and IT can be lacking a bit, but in general a really good choice for education!
Best Time!
Classes are challenging and conducted in a professional manner. CBS offers a wide range of possibilities to develop outside of the classes! Libraries and other facilities on the campus are very well adjusted to the student needs.
A heavily theory-based curriculum combined with an ever-stimulating environment
I am currently a Master student at CBS, but I have also completed a Bachelor's Degree in this university. I am quite satisfied with my studies and the teaching level. However, when compared to other business schools, it becomes apparent that most courses at CBS strive to find a good balance between theoretical insight and real-life examples. Compared to my exchange university, the projects that I have found myself writing at CBS have a far less practical application and also leave little room for creativity. If the teaching is heavily theoretical, on the bright side, the university arranges a number of events throughout the year to encourage students to apply their knowledge, in the form of career fairs, case competitions, and other events organized by student associations. In my experience, teachers are very easily approachable and happy to answer your questions. A foreign student like me will find a more international environment at Master level, since the number of international (or at least non-Scandinavian) students enrolled in the Bachelor programs is quite low. However, all communication (both oral and written) from teachers and the university offices is always in English. Administrative offices, student guidance services, the career center, and the international office are definitely worth a mention. All of the requests that I have had throughout the years have always been met with kindness, promptness and efficiency.
CBS: efficient international network
CBS has always been ranked among the best universities in Europe and this means that it has become a sign of professionalism and success.
The academic level is great thanks to the good teachers and the atmosphere is proactive and challenging. Lots of events are planned every week and this helps you to find your own way.
CBS is not only a business school, it is a great and efficient international network.
Good academic career
I did my Bachelors at CBS and their academic excellence and career opportunities led me to pursue my Masters in Accounting, Strategy and Control. I was very lucky to go on an exchange in Singapore for one semester it boosted me to get a career in a global firm. I like that it is super modern and has all the facilities for the business student in 2019. Especially, I liked the library and Bitlab where I spent most of my time studying. However, note that it is very demanding and studying here is no joke. Everything is very competitive and you are among the most excellent business students in the country. The interaction with international students helped me to see different perspectives in business and culturally and I was lucky to make friends from any part of the world. CBS is like a brand in Denmark. Every serious business company prioritizes us over any other Danish university and also it is free for European citizens. Overall, I have a very satisfying experience at CBS and I'm looking to continue my academical career even further.
CBS is one of the best!
All I have to say regarding my experience at CBS is that it is AMAZING. Having been tutored by world-class academic staff, I can definitely support that I am receiving the best of quality regarding my studies in Digital Marketing. Staff is very friendly and easy to approach. In addition, the facilities we enjoy are top class and meet any demands. Keep in mind that, EU citizens do not pay any fees. Student life might be non-existent here, but the location of the University in The very center of Copenhagen has a huge variety of choices to offer to students regarding their entertainment. Accommodation might be a problem, but early research of the market can be very useful. In addition, the University promotes diversity. In CBS University you can meet people from the whole world which is quite interesting. I definitely suggest CBS for any student who he's interested in pursuing a career in marketing or business.
The ideal business school
I have been enrolled in this university for 2 semesters. What I took from this experience is that there is nothing better out there for those looking for professional growth while being guided by some of the top-notch professors in Scandinavia. They have a really strong focus in technology and digital transformation and they are up to date to guarantee you land a job in the modern fast-evolving world. They also embrace diversity which means many students come from any part of the world and it takes the entire learning experience to another level. You simply learn from every other student cause everyone has different experiences and background which makes you open your mind and see the world from a different angle. In Denmark, even businesses prioritize people who graduate from CBS as it's commonly perceived as the most prestigious university for business graduates.
A Place of Personal Growth
In CBS you can expect an environment of proactive thinking and growth.
The university staff is always open to help and to debate. The teaching methods balance theoretical knowledge and practical skills enabling the student with capacity and confidence to enter the job market successfully. The existence of students from all over the world stimulates discussion and promotion of different cultures, ideas and perspectives. I highly recommend this university for students in business-related areas.
Environment
The environment here is really great. Despite the well organized buildings and libraries, there are also places for students to just stay and relax also even study in the corners of each campus. The professors are mostly really nice and try to interact with students a lot. So, to sum up, the environment is really nice for studying here.
Quality education
Quality education where it emphazises the importance of academic. No finger to put on this aspect of the school.
However, sometimes the administration and IT can be lacking a bit, but in general a really good choice for education!
Best Time!
Classes are challenging and conducted in a professional manner. CBS offers a wide range of possibilities to develop outside of the classes! Libraries and other facilities on the campus are very well adjusted to the student needs.
A heavily theory-based curriculum combined with an ever-stimulating environment
I am currently a Master student at CBS, but I have also completed a Bachelor's Degree in this university. I am quite satisfied with my studies and the teaching level. However, when compared to other business schools, it becomes apparent that most courses at CBS strive to find a good balance between theoretical insight and real-life examples. Compared to my exchange university, the projects that I have found myself writing at CBS have a far less practical application and also leave little room for creativity. If the teaching is heavily theoretical, on the bright side, the university arranges a number of events throughout the year to encourage students to apply their knowledge, in the form of career fairs, case competitions, and other events organized by student associations. In my experience, teachers are very easily approachable and happy to answer your questions. A foreign student like me will find a more international environment at Master level, since the number of international (or at least non-Scandinavian) students enrolled in the Bachelor programs is quite low. However, all communication (both oral and written) from teachers and the university offices is always in English. Administrative offices, student guidance services, the career center, and the international office are definitely worth a mention. All of the requests that I have had throughout the years have always been met with kindness, promptness and efficiency.
Monthly checkups, good acedmic tutoring
Copenhagen business school impresses me every single time I think about the school as a whole. What’s particularly impressive is how they always check in to ensure everyone is on the same page. Whether it's through small group discussions or one-on-one feedback sessions, the professors really take the time to make sure no one is left behind. They’re always available for follow-up questions and give tailored feedback that helps students understand where they can improve and how to apply what they’ve learned to real-world situations. It's clear that at CBS, the focus is on learning, not just getting paid. The professors are not just there to deliver lectures but are deeply invested in making sure every student is progressing.
The professors.. 👌🏾
The professors at Copenhagen Business School are genuinely excellent and play an essential role in developing students with extensive real-world experience. What stuck out to me was how supportive they are outside of lectures and class time. They are always willing to answer inquiries, whether concerning the course material or career advice, and many of them work beyond of usual hours to assist students.The instructors' accessibility fosters an environment in which you feel encouraged, not only intellectually, but also in terms of personal growth and future career goals. It's apparent that they care significantly about helping students achieve.
