The luxury management specialization within the MBA program at International University of Monaco is seemingly a perfect fit. Lasting between 10 to 36 months, the flexible courses expose students to the unique market characteristics of luxury sectors, such as fashion, jewellery, hospitality, and real estate. MBAs also complete corporate consulting projects with luxury leaders like Bottega Veneta and Fairmont Hotels.
These luxury brands are increasingly embracing the digital era. But Charlotte, who previously worked in marketing and advertising in Casablanca, does not see technology surging through the sector just yet.
When and why did you decide to begin an MBA?
I decided to do an MBA in May 2014. The reason was first personal, but it was also to get a higher position in my future career. And to share and learn from other nationalities.
How big of a lure was International University of Monaco’s luxury management specialization?
The university offers a large panel of experts in its luxury specialization. Two of my favourites are Michaela Merk, who teaches strategic consulting, and also Professor Beathe-Jeanette Lunde, who teaches hospitality and events management. These classes gave me a new view of the luxury sector.
There are a number of luxury programs in Europe. What made IUM’s stand out for you?
One of the reasons is because it is in Monaco, where there is a high demand for luxury. The second reason is the program. It is ranked highly, and has a small class with many people from all over the world.
You’ve worked for Louis Vuitton and Prada. What has been the highlight of your luxury career and why?
These two brands are among the most popular in the world. Both of them are incredible to work for. You learn a lot about the story of the brand and the products. To be a part of it was really interesting. The approaches are unique and both houses are magic.
Prada taught me how to manage a team, and to be more responsible — because the department of bags and accessories [which I worked in] accounted for 75% of the store’s revenue.
How important will it be for luxury managers to bring brands into the digital era?
For me, there is no digital era for luxury. Luxury starts when you push the doors of a store open. You have to see, touch and be all around this beauty to understand the collection, the textiles, and the brand.
Luxury is a piece of art that you can bring home.
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