Where did you grow up?In Stockholm, Sweden.
You previously worked in the computer games industry. From designing video games to writing business plans, what made decide to do an MBA?
The computer games industry is very fragmented and it relies on innovative people to push it forward. It also employs few MBAs since the industry is young and more passion driven rather than process driven. For me, an MBA would really consolidate all of my experiences under one strong framework.
You've worked in cities such as Shanghai, Beijing, Seoul and Austin, Texas. Now you are in London, which city do you like the most?
I would say Shanghai and London. In China you can really feel the energy of constant progress and entrepreneurship. It’s not as fast moving in Europe or in the US and that is why it is so exciting to work there. London is exceptional because it really is the international centre of the world. And also, it’s close to Sweden. I forgot how much I missed my family until I moved back to Europe. Seeing them only once or twice a year was starting to get to me.
Why did you choose Cass Business School?
Simply put, rigorous studies combined with practical business experience. The faculty is really important here because they are the ones filling your mind with models, frameworks, case studies and so forth. This is great, but without setting this academia in a practical business context the teachings would be somewhat lost. We don’t want to become professors just yet you know.
Which class taught you the most?
Finance and Financial Accounting. I had no experience in finance or accounting before and it has really helped me to understand how some computer game companies failed. If more experts in my industry understood more about finance and managing money correctly we would have more great games out there.
What's the best thing about Cass?
The students. Half of my learning at Cass has come from the heated discussions we have had in class! Drawing from all the different expertise in the cohort really has made my experience richer. Of about 80 people in the class we have 28 different nationalities. I thought I had a very international background - I was wrong.
Has the financial downturn changed the way you think about business?
Absolutely. There is a lot of talent around that is out of work and if I would like to start my own business, hiring quality people would be a lot cheaper than during a boom.
You speak Swedish, English, Korean and Chinese. I guess you've made 1 million friends at your class already?
Yes for sure. I have to be honest here and confess that my Mandarin and Korean are amateurish at best. They were a lot better when I was living in Asia. Now I mainly use them to order food and for chat up lines!
We are not surprised that you are an "avid skier" since you are Swedish, but "a passionate single prop flyer and hold a private pilot's license"... Would you say you are adventurous?
I believe I am, but couldn’t compare myself to some of my crazy skier friends. I have camped on the Great Wall of China and I have dived with hammerhead sharks off the coast of northern Mozambique. I simply love the sense of adventure experiences like these bring me. I am running this year’s London Marathon for the Youth Sports Trust and, if I have time, I am planning to climb Mt Everest to base camp or just above.
What's next for you after Cass?
Hopefully not freezing to death on Everest! I am entertaining going into new media consulting in the short term and I am also looking into starting my own business.
Student Reviews
Best Journalism school in Europe
When I first stepped onto the campus of City, University of London, I knew I was in for a ride - and not just on the Tube! With its vibrant energy and an impressive repertoire of programs, City U became my home away from home.
The Journalism program was kind of a big deal. Rumour was that we were the best in Europe!
The lecturers were not just experts in their field; they’re practically journalistic royalty. They were invested, passionate, and had a knack for turning the most flat press release into a riveting news story. With their guidance, I’ve learned to navigate the chaotic world of media like a pro.
The campus was a melting pot of every culture, being that we had such a diverse international crowd.
Being in the heart of London, I had the world at my fingertips - there was always a new corner to explore, a hidden gem of a cafe to discover, or a street performer!
City, University of London wasn't just a university; it was a chapter in my life story that I’ll never forget.
Learning environment
The teacher-learner ration is manageable, giving each learner a chance to gain personal attention. It is also easier following up on the progress of a student, as the numbers per class is not large. the conducive environment for learning includes clean classes, standard desks, world class instructional facilities and the opportunity to engage lecturers even after their sessions. The team spirit at City is above board, with learners getting chance to learn both from instructors and colleagues. This is the university of choice; the place to be.
Classes
I liked that each class had a manageable number of learners, making the professor-learner ratio favor knowledge acquisition. I also liked that study schedules were manageable, and not overwhelming. The focus on talents and gifts even within the learning environment makes it possible for learners to achieve the best of their potential, and this has worked to the advantage of those that have schooled at City, University of London
Classes
The diversity at City University facilitates interactions and is a direction toward the unity of the world. The classes are well built to match the number and needs of all students regardless of the elements of diversity that set people apart. The use of technology in delivery makes learning even more interesting and achievable. At City University there is no distinction pegged on the issues that make people unique.
professors
The team of lecturers at the Uiversity are well experienced. Their level of insight and the methodologies of delivery works for the interes of the leaeners. My learning experience was largely boosted by the level of knowledge of the professors at the institution, and their passion to transfer the same to learners. I appreciate every class I attended because of the level of insight I was able to gather
The best university I’ve been to
The campus and the people I've met have made it a wonderful experience. I was reared in a small town with a graduating class of only 88 individuals, so moving to City University was a huge adjustment for me. My dorm has more residents than my whole high school combined! I enjoy the atmosphere here, and everyone is so friendly. Outstanding academic options and a stunning campus. Really great from beginning to end. The educators genuinely love what they do, and the students are ready to learn. On or around college, there is always something to do with friends, and the social scene is particularly warm.
Bayes Business School
As a student at City university attending Bayes Business School I would totally recommend choosing this university as the experience is exceptional with great social networking opportunities . Professors are significantly helpful, delivering with excellence and professionalism. Everyone is happy to help and make you feel welcomed in such an esteem university as City, offering exceptional development and guidance through out the course.
Economics and Politics
Incredibly amazing university, the way they polish students and help them boost their morale and think intellectually is worthwhile. Many universities have international partnerships to allow exchanges between their students. The most obvious subjects for these opportunities would be those that involve languages, and the study of people and places.
Clinical biology
I really like it it’s perfect for me with not too many people and not too few either. All the modules are amazing. I love the toy bar. I love all the societies that I’ma part of. Especially the colour Bollywood society
Unlocking My Potential at City University London
My time at City University London was truly transformative. The university's vibrant community and diverse extracurricular activities allowed me to forge lifelong friendships and professional connections that extend beyond the classroom. I was impressed by the university's commitment to academic rigor, character development, and personal growth, which created an ideal environment for me to reach my full potential. The research-driven and industry-relevant curriculum provided me with a solid foundation in international business, while the dedicated faculty and staff offered invaluable guidance and support. I feel grateful for the well-rounded education and holistic experience that City University London offered, preparing me for success in my career and beyond.
Rather interesting
The academics are tough, but in a good way. The professors are experts in their fields, so you know you’re learning from the best. They push you to think for yourself and really dive deep into the subjects. But it’s not all about hitting the books; London itself is like an extension of the campus. You’ve got museums, galleries, and just the general buzz of the city to keep you inspired.
Urban campus life
At the University of London, I have experienced dynamic and diverse academic environment where I was challenged by rigorous coursework. You will have the flexibility to choose from the wide range of courses, participate in numerous extra-curricular activities and take advantage of the many opportunities
