Barcelona’s IESE Business School and China Europe International Business School in Shanghai have teamed up to launch an EMBA degree taught across five continents – the World Executive MBA.
Business schools have entered into a period of consolidation of their programs, as students begin to question the value of a full-time degree, and as the US and Europe taps into China’s giant population for new students.
But what makes the IESE-CEIBS tie-up unique is that the EMBA can be taught on CEIBS’ three China campuses – in Beijing, Shanghai and Shenzhen – and in IESE’s global locations in New York, Barcelona, Madrid and Munich. Electives may also be taught in Sao Paolo at IESE’s Brazil branch, and in Accra in Ghana with CEIBS.
The course will also tap into the growing power of digital learning, balancing residential modules run at CEIBS and IESE campuses alongside online courses.
The EMBA is designed for senior business leaders who have responsibilities across international borders, said Franz Heukamp, IESE’s associate dean for MBA programs.
The blended format may prove popular among executives, who are under growing pressure to manage global teams virtually.
The program aims to develop participants both in terms of their leadership potential and by delivering a keen understanding of the forces that shape management in different parts of the world.
Executives will learn through the case study method and an “intense”, personalized development program, delivered by expert faculty from both business schools across all locations.
Professor Nikos Tsikriktsis, associate dean for the CEIBS GEMBA programs, said that with courses offered across five continents, “participants – who may join us from anywhere in the world – will benefit from strengthening their global networks”.
The western business education world is increasingly looking to Asia for its next big source of growth, with a clutch of dual-programs forming a modern Silk Road, connecting east and west.
As students increasingly become globally mobile, such partnerships offer the international experiences that MBA candidates crave.
Business schools say that acceleration to the C-suite requires grounding in both eastern and western business practices, and that more students are willing to look to mainland China, Singapore and Hong Kong to hone their management skills.
European students who speak Mandarin in particular have been able to benefit from the flood of Chinese capital into the UK, France and Spain, acting as bridges between business partners and investors in the Eurozone and in mainland China.
The World Executive MBA marks another step in CEIBS and IESE’s partnership of 20 years, adding to the list of programs that the two schools already offer jointly – the Global CEO program, the Global CEO program for China and a joint PhD.
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