With the rise of big data on the global stage, the Marketing field has experienced rapid acceleration as of late. Many have sought to stay on the crest of this wave by enrolling in a diverse array of MBA programs, whose curricula has evolved to incorporate coursework in data science so graduates don't get pulled into the undertow once they enter the job market.
The following 10 business schools have gone above and beyond when it comes to creating opportunities for the next generation of marketing professionals.
Here's 10 of the best US MBA programs for marketing:
1. Northwestern University’s Kellogg School of Management
One of the most appealing aspects of Kellogg’s marketing programming is its staff. The Kellogg faculty includes three former presidents of the leading academic organization for behavioral research, The Association of Consumer Research.
The Advanced Marketing and Management program is a standout in its field, helping students adapt to new tech trends. No wonder there's such a high percentage (19%) of students who choose to study marketing here. A pool of high-paying corporations are paying...
2. University of Pennsylvania Wharton
Wharton is a pioneer in the marketing field. The school established its first marketing courses in 1909 and changed the face of 20th century marketing theory when Wharton professor Paul Green created a tool called conjoint analysis. Those standards continue into the 21st century with competitive courses that offer insight into consumer behavior and entrepreneurial marketing, to name a few.
Wharton is also another school whose strong ties with top corporations benefit graduates. Apple and Adobe, two of the top businesses on Forbes Magazine’s Best Paying Companies for Marketing Professionals Right Now list, hire consistently from the school.
3. University of California – Berkeley Haas School of Business
Over 20% of full-time MBA students chose marketing at their field of choice, making it the second most popular field for MBA students and the most popular field for interns— a rarity among MBA programs.
Graduates report competitive salaries and find employment everywhere from Amazon to American Express, from Clorox to PepsiCo, and from SAP to Salesforce. Haas also provides a range of social and extra-curricular activities for marketing students, such as dinners, career treks, networking opportunities and frequent marketing summits.
4. Harvard Business School
For future-minded students looking for longevity in the field, Harvard’s impressive roster of courses speaks volumes.
The HBS Marketing curriculum provides students with innovative guidance about how the current economic crisis, search engines, and social networks have profoundly affected the field. 12% of students chose careers in marketing after graduation. According to HBS’s list of recruiting partners, many are hired by the nation’s corporate powerhouses.
5. American University – Kogod School of Business
Kogod School of Business offers a concentration in Marketing with coursework that emphasizes a necessary topic for marketers: consumer needs. 84% of graduates reported a positive career outcome from 2014-2016. Common employers are Apple, Capital One, and Guggenheim Partners.
6. Stanford Graduate School of Business
Stanford wins points as one of the most integrative marketing programs on the list, due to it’s dedication to embracing “research traditions grounded in psychology and behavioral decision-making, economics and industrial organization, statistics and management science." Not many other programs mention psychology as a program component, even though marketing is rooted in attuning to the minds of consumers. 80% of MBA students received a job offer 90 days after graduation.
7. Indiana University – Bloomington Kelley School of Business
Kelley prides its marketing curriculum on preparing students for a competitive marketplace, with an emphasis on research. Competitive tactics will be a useful here, since a majority of Kelley’s MBA graduates (34%) seek employment in Marketing.
Marketing graduates have had success finding employment opportunities with companies such as Target, Procter & Gamble, General Mills, Ford and many others.
8. University of Chicago – Booth
Booth sets itself apart from other MBA Marketing programs through its flexible approach to curriculum. At Booth, students take courses not only in Chicago Booth's departments, but also in the university's psychology, sociology, economics, and statistics departments, which opens up another world of potential for MBAs. The James M. Kilts center for Marketing connects alumni, faculty, and students to ensure new, shared conversation around the most cutting-edge practices in the field.
9. Yale School of Management
Yale School of Marketing integrated core curriculum wants students to understand the big picture of how organizations and markets work grow over time. Hiring organizations for Yale MBA graduates include top contenders from Fortune Magazine’s 10 Best Workplaces in Advertising and Marketing as well as Forbes Best Paying Companies for Marketing Professionals Right Now.
10. Duke University – Fuqua School of Business
In 2017, 23% of Fuqua students looked for jobs in marketing. Among a dynamic group of course offerings, Fuqua also hosts a Marketing Club, which compels students to make long-lasting connections with other marketing professionals and employers.
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